What if you could print your feelings onto a rose? In this unforgettable episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Rene Rodriguez, CEO and founder of Speaking Roses, a company rewriting the rules of the flower industry.

Rene shares the bold, unexpected journey from running a promotional product business to creating a global brand built on emotion. From a game-changing request by JCPenney to navigating logistics nightmares and skeptical markets, Rene reveals how he turned a simple idea—printing messages on real roses—into a thriving business model.

💡 Inside this episode:

• The messy, magical reality of scaling a disruptive idea
• Why hyper-personalization is the future of consumer goods
• How Rene navigated skeptics, setbacks, and logistics
• The importance - and difficulty - of creating new consumer habits
• Why relationships—not products—are what business is really about

Rene also unveils the future of Speaking Roses, including preserved roses that last forever and a licensing model aimed at scaling globally. For aspiring entrepreneurs, he offers real talk on action over ideas, surrounding yourself with smarter people, and mastering the emotional experience behind every transaction.

🌹 If you believe business is more than a product—it’s about people, emotion, and unforgettable experiences—you’ll love this conversation.

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