How does AI fit into a profession as deeply human-centric as public relations? Valerie Fields, a leading expert with 30 years of industry and teaching experience, breaks down how AI is reshaping PR— from drafting press releases in seconds to navigating AI-driven crises—while sharing strategies to prepare students for a field where human creativity, critical thinking, and trust continue to be essential. Designed for educators guiding the next wave of communication leaders, this episode delivers insights that matter.

Summary

Valerie Fields, a public relations professional with over 30 years of experience as both a practitioner and educator, examines the evolving role of AI in public relations and its implications for the skills future industry leaders will need.

The episode outlines practical approaches for incorporating AI-driven tools into classroom teaching while emphasizing foundational values such as trust, authenticity, and relationship-building. Fields also discusses ways educators can adjust their curricula to address emerging trends, ensuring students are equipped to integrate innovation into their work while maintaining creativity and meaningful communication.

This overview is particularly relevant for professors focused on preparing students for an industry that merges technological advancements with the enduring importance of human connection.

What We Talk About

Here’s what’s covered in the episode:

• Balancing technology and humanity: Exploring how PR professionals can use AI as a tool without losing focus on the human connection, trust, and strategic creativity that define the field.
• AI’s impact on PR: Discussing how AI is transforming public relations through enhanced efficiency, while underlining the importance of foundational skills and the dangers of over-reliance on automation.
• Social change and ethics: Preparing students to work authentically and ethically in an environment influenced by societal, political, and economic shifts.
• Skills for future professionals: The essential skills students need to thrive in the industry, including critical thinking, ethical decision-making, and adaptive storytelling in the context of technological advancement.
• Experiential learning in education: Leveraging real-world projects and service-learning experiences to help students bridge the gap between theory and practice.
• AI's potential for mistakes: How PR professionals can counteract AI's errors, like fabricated information, to maintain accuracy and credibility.
• Relevance of press releases: Highlighting the adaptability and continued usefulness of press releases as a key tool for communication, even in the digital age.

About the Author

With nearly 30 years of experience as a PR practitioner and educator, Valerie “VK” Fields brings a unique blend of real-world expertise and academic insight to her work. As a senior lecturer at the University of North Carolina at Chapel Hill's School of Media and Journalism, she has spent 18 years equipping students with the skills to succeed in the evolving PR landscape.

She is the founder of PR Pros, a Raleigh-based, award-winning agency that has partnered with high-profile clients like McDonald’s and Disney to deliver effective communication strategies. VK is also the author of Public Relations Writing: Essential Tools for Effective Storytelling, a trusted resource for aspiring PR professionals.

Dedicated to ethical, human-centered communication, VK combines creativity and strategy to inspire the next generation of PR storytellers.

Bring fresh perspectives on financial literacy into your classroom. Sage author and personal finance expert Kristen Carioti shares practical methods for teaching budgeting, saving, and investing in ways that connect with students. This conversation offers innovative tools, real-life examples, and strategies to engage diverse learners. Whether you want to enhance your curriculum or help students build lasting financial independence, you’ll find actionable insights to make a difference.

Summary

Empowering students with financial literacy is essential for fostering their long-term success. In this episode, Sage author and personal finance expert Dr. Kristen Carioti discusses equipping students with the skills and confidence they need to take charge of their finances. From practical budgeting and emergency fund strategies to reframing financial habits through a growth mindset, this conversation is packed with actionable advice for educators and learners alike. Dr. Carioti emphasizes the importance of making financial literacy relatable and accessible, addressing the diverse needs of students and the systemic challenges they may face. Whether you’re trying to strengthen your curriculum or empower students to break free from living paycheck to paycheck, this episode offers tools to make an immediate impact.

What We Talk About

• Financial literacy as a life skill: Why mastering financial basics is essential for student success both in and beyond college.
• Escaping the paycheck-to-paycheck trap: Practical strategies like emergency funds, budgeting, and reducing debt dependency.
• The power of a growth mindset: How reframing mistakes as learning opportunities empowers students to manage their finances with confidence.
• Investing is for everyone: Breaking down the basics of IRAs, 401(k)s, and the importance of early investing for wealth creation.
• Empowering women in finance: Addressing financial literacy gaps and societal perceptions to help women gain control of their financial futures.
• Technology’s dual role: Using tools like online calculators for financial planning while staying vigilant against scams and misinformation.
• Making financial education universal: Why including personal finance courses in college curriculums ensures every student is equipped for financial independence.
• Identity-driven habits: Teaching students to align their financial behaviors with empowered identities like “savvy money manager” or “confident investor.”

About the Author

Dr. Kristen Carioti is a Sage author, Dean of the School of Arts and Sciences at Mount Mary University, and a passionate advocate for financial literacy. With over two decades of teaching experience, she specializes in personal finance, applied economics, and creating inclusive learning environments. Dr. Carioti is dedicated to equipping students with the tools they need to build lasting financial independence, inspiring them to think of themselves as savvy investors and confident decision-makers.

Beyond academics, she enjoys weightlifting, journaling, and spending time with her family. Her textbook, Introduction to Personal Finance: A Step-by-Step Guide to Financial Freedom, empowers learners to make informed financial choices with clarity and confidence.

Summary

What makes cults so fascinating, and how can they become a powerful tool for teaching psychology? Dr. Wind Goodfriend, social psychologist and Sage author, provides the complete toolkit for a class where the psychology of cults becomes a catalyst for sparking curiosity, critical thinking, and active engagement among students.

This episode dives into how cults, with their gripping narratives and psychological intricacies, can be used to explore everything from social influence to cognitive dissonance. Wind shares insights from her popular course "The Psychology of Cults," offering a roadmap for educators to teach about the psychology of persuasion, brainwashing, and human behavior in ways that resonate deeply with students.

What We Talk About

Here’s what’s covered in the episode:

• Using Cults as a Teaching Tool: Creative ways to incorporate cult studies into lessons, whether for a single class or an entire semester.
• Fostering Critical Thinking: How controversial and complex topics like cults challenge students to engage with the nuances, question assumptions, and build their analytical skills.
• Exploring Real-World Applications: Stories and case studies on infamous cults that connect psychological theories to real-life scenarios.
• Creating Engaged Classrooms: How psychology instructors can make learning more relatable and memorable, encouraging lifelong curiosity.

Wind also shares activities, assignments, and resources she uses to engage students while guiding them to understand psychological manipulation tactics and how to apply those lessons beyond the classroom.

About the Author

Dr. Wind Goodfriend is a Professor of Experimental Psychology and Assistant Dean for Liberal Arts at Buena Vista University, where she has been a dedicated educator for 19 years. Known for her impactful teaching, she has been named Faculty of the Year three times and earned the prestigious Wythe Award for Excellence in Teaching. Her research focuses on combating relationship violence, sexism, and homophobia.

An accomplished author, Wind’s latest textbook, Psychology and Our Curious World, published by Sage, adds to her portfolio of 12 books, dozens of journal articles, and contributions to psychology in pop culture. She also created and appeared in The Great Courses docuseries on cult manipulation. A passionate mentor, her work continues to inspire students and enrich psychology education.

You can email Wind at goodfriend@bvu.edu.

Summary

Are today’s performance management practices holding your organization back? Bias and outdated methods in evaluations can have a larger impact than many realize. Join guest expert Dr. Herman Aguinis for an engaging conversation on creating more equitable, effective workplaces. Herman—renowned researcher, speaker, and author in performance management—brings his expertise to the table, sharing actionable strategies to tackle bias and foster fairness.

Whether you’re a business leader, an HR professional, an educator or student, or someone just entering the workforce, this episode is packed with practical insights to help you rethink your approach to performance management, create inclusive environments, and build trust within your teams.

What We Talk About

Here’s what’s covered in the episode:

• Uncovering Hidden Biases: Understand how biases can sneak into performance reviews and learn how to combat them effectively.
• Why Structure Matters: Explore why having a formal, consistent performance management system is essential for fairness and equity.
• Manager Training: Gain practical tips for training supervisors to spot and mitigate bias while promoting inclusivity.
• The Role of Technology: Discover how AI and data analytics are revolutionizing performance evaluations, making them more transparent and objective.
• Fairness and Loyalty: Hear how standardized practices can enhance employee trust and loyalty, especially during challenging times like downsizing.
• The Big Picture: Learn about the long-term benefits of equitable performance management, including better engagement, retention, and organizational culture.

Throughout the conversation, Dr. Aguinis provides research-backed insights and real-world examples to help listeners take meaningful steps toward building healthier workplace practices.

About the Author

Dr. Herman Aguinis is the Avram Tucker Distinguished Scholar and Professor of Management at George Washington University. A leading expert in performance management, organizational behavior, and talent management, Herman bridges research and practice to help organizations build fair and effective workplace systems.

He is the acclaimed author of multiple textbooks, including Applied Psychology in Talent Management and Performance Management, resources widely used by HR professionals and leaders globally. Known for his practical insights and evidence-based strategies, Herman continues to shape the future of workplace practices, equipping organizations to foster trust, equity, and lasting change.

Whether you’re a student, educator, or simply a curious listener, this episode will equip you with the tools to become a smarter consumer of news.

Misinformation is everywhere, but how do we combat it? Join Dr. Vince Filak, award-winning journalism professor and accomplished author, as he tackles the pressing issue of misinformation in today’s digital world. Drawing on his years of expertise in journalism, media writing, and education, Dr. Filak examines how misinformation spreads, the role of media literacy, and why skepticism is critical for navigating the modern media landscape.

What We Talk About:

• The Age of Misinformation: How digital tools, algorithms, and our own media bubbles allow false information to spread rapidly.
• Evaluating Credibility: Why it’s increasingly challenging to trust sources and how to approach relatability versus expertise in media consumption.
• The Case for Media Literacy: The importance of teaching media literacy as a fundamental life skill to help people critically interpret and evaluate the news.
• The Power of Skepticism: Dr. Filak’s concept of “non-denominational skepticism” encourages questioning all content—agreeable or not—before accepting it as true.
• Practical Tools for Critical Thinking: Simple strategies for assessing sources, questioning headlines, and improving your own media habits.

About the Guest:
Dr. Vince Filak is a professor of multimedia journalism at the University of Wisconsin, Oshkosh, and the author of six textbooks, including Exploring Mass Communication, Connecting with the World of Media, published by Sage. With extensive experience in teaching, research, and writing, Vince is an advocate for improving media literacy and helping others make informed decisions in an often-chaotic media environment.

Check out his blog, The Dynamics of Writing, where he shares invaluable resources for educators, students, and anyone seeking better tools to understand the media landscape.

Dr. Wind Goodfriend, a professor of Experimental Psychology at Buena Vista University, recently sat down with PsychSessions' Garth Neufeld to discuss her career and journey from a challenging childhood in Ames, Iowa, to becoming who she is today. Wind recounts her experiences with undiagnosed Tourette's Syndrome and autism, her expulsion from a religious school for protesting sexist policies, financial hardship, and cultural barriers. Despite these obstacles, she persevered, fueled by a lifelong passion for understanding human behavior. She emphasizes the importance of critical thinking and inclusivity in education and discusses her research on the psychology of cults. Most notably, Wind reveals how her upcoming intro psych textbook, "Psychology and Our Curious World," aims to make psychology relevant and engaging for students of all backgrounds by exploring real-world examples and thought-provoking questions.

Steven Fein, a professor of psychology at Williams College, recently sat down with Garth Neufeld of PsychSessions to discuss his career, research, and teaching. He highlights his 32-year tenure at the elite liberal arts college, noting its small class sizes and focus on undergraduate education. Steve also discusses his work with co-authors Saul Kassin and Hazel Rose Markus on the widely-used textbook, "Social Psychology," now in its 12th edition. His research has focused on stereotyping, prejudice, and social norms, with notable studies examining the influence of audience reactions on presidential debates. In one study, he found that audience applause can significantly alter viewers' perceptions of a candidate's performance. He reflects on his educational and career paths, emphasizing the importance of storytelling and making psychology relevant for students.

In this episode, Sage Faculty Partner Dr. Ryan Button, a sociology professor at Tyler Junior College, discusses the importance of values and ethics in education. He highlights the shift from values-based learning to a belief-based system driven by standardized tests and performance metrics. Additionally, Ryan emphasizes the need for a growth mindset, where effort and perseverance are praised over innate abilities. Ryan also shares examples of integrating tools like ChatGPT and Sage Vantage to foster personalized, structured, and collaborative learning environments while stressing the importance of nurturing curiosity and ethical awareness in students.