In this episode, we speak with Anna Youngston, founder of Majury Merchandising and former merchandising professional at Accessorize, about her transition from a long-standing career in retail to establishing her own consultancy. With over 20 years of experience in merchandising across major British fashion retailers, Anna provides valuable insights for professionals in fashion, retail, and business strategy.

Her career spans well-known retailers such as Harvey Nichols, Principles, Accessorize, Warehouse, and Topshop. She now works with small businesses, helping them strengthen their commercial performance through data-driven merchandising strategies. This episode offers practical guidance for retail buyers, founders, and operators navigating a highly competitive and fast-changing market.

One of the key misconceptions Anna addresses is the belief that merchandising is only relevant for large businesses. In reality, it is often the missing component in smaller brands seeking sustainable growth. She explains how better stock visibility, range planning, and forecasting can significantly improve performance. Her consultancy work highlights how many small brands fail to unlock the full value of their data. Whether addressing pre-orders, managing cash flow, or responding to evolving customer behaviour, effective merchandising is not optional - it is essential.

Anna also discusses the importance of reactive agility. Successful merchandising is not only about long-term planning, but also about adapting quickly to challenges. From excess stock to supply chain delays, the ability to make timely, informed decisions can significantly impact cash flow and profitability.

She emphasises the importance of understanding financial performance at a granular level. Whether discussing pre-order models, seasonal range architecture, or margin contribution, she underlines the value of knowing precisely where growth is coming from.

Anna believes there is a need for objective, data-led decision-making. Emotional attachment to products or legacy ideas often results in poor commercial outcomes. The ability to pivot with intention and strategic clarity is a critical skill for modern retail businesses.

Takeaways from the Episode:

Merchandising isn’t just for big brands - it’s a game-changer for small businesses.
Don’t be afraid to pivot, and don’t just rely on hope - it's not a good sales strategy!
Know your numbers: You have to make sure you understand your forecasting, lessons learned, and your building blocks
Whether you’re a brand founder, a solo entrepreneur, or a retail team member trying to get a grip on your stock and strategy, Anna’s wisdom offers practical tools to build resilience, make smart decisions, and grow with confidence.

Connect with Anna Youngston or follow Majury Merchandising on Linkedin, or check out https://www.majurymerchandising.com/

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