S4 Ep1 | The Rise of the Customer Channel
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S4 Ep1 | The Rise of the Customer Channel
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Omnichannel has nothing to do with the customer. Customers don’t see channels. They see tasks and transactions. Why can’t we? (It’s because we are tied to staying in old lanes; because it’s easier to measure and we think we know the metrics.)
INTRODUCTION
We’re kicking off Season 4 with our own mini-series – Retail trends that are the result of a tremendous amount of research, data, data mining, editing and extrapolated insights. We discuss incredibly relevant trends and themes we’re seeing in Retail along with some additional thoughts along the way. The mini-series will cover:
1. Rise of the Customer Channel
2. New Supply, New Demands
3. Tech Debt as Business Risk
4. Data for ESG and Sustainability
5. Talent Management Requires New Thinking
6. Retail Media: The New Frontier
We begin with The Rise of the Customer Channel.
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-Wertz- Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here
- Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here
- Follow us on Instagram @retaildoneright
- Tweet us @RetailD0neRight
- Michael Cooke is our brilliant sound engineer and editor
- Jade Siriswad composed our theme music