S3E3: #Top5 #tips for #Partnerships with guest Anuj Joshi Founder and CEO Channlworks.com

Welcome to The ARB show, a #podcast that sparks meaningful conversations with guests from diverse backgrounds, all aimed at adding value to your #professional life.

#Channel and #Sales #partnerships are crucial in the #technology #domain, serving as powerful #catalysts for #growth and #market #expansion. These strategic #alliances enable tech companies to leverage the expertise, networks, and resources of established partners to penetrate new markets efficiently By collaborating with #resellers, #distributors, and #system integrators, #technology firms can focus on #innovation while simultaneously amplifying their market presence These partnerships not only expand market reach and customer base but also reduce operational costs associated with direct sales efforts. Over 80% of #SaaS companies utilize channel partners as a key component of their go-to-market strategy, with top-performing companies acquiring 60% or more of new customers through sales partners. This approach allows for faster customer acquisition at a lower overall cost, making it an essential strategy for tech companies aiming to scale quickly and efficiently in today's competitive landscape.

Our Guest Anuj Joshi will share his thoughts on ‘ Top 5 tips for Partnerships’

Anuj has over 25 years of industry expertise, He has forged a career in customer-centric organizations such as IBM, Sun Microsystems, Autodesk, and Amazon Web Services (AWS). He has a passion for #ecosystem building, He has excelled in cultivating partnerships from the ground up as much as expanding existing alliances. As an early employee at AWS in India, he was fortunate to work with some of the most innovative and pioneering cloud companies who all played a pivotal role in driving cloud growth in this region. Today, as the Founder & CEO of Channlworks; an #Alliance #Intelligence #Platform, he leads the charge in helping SaaS companies worldwide discover and manage global alliances, building and positioning Channlworks at the forefront of #AI-led Alliance Intelligence innovation.

The link to the episode on YouTube and Spotify is in the comments.

Do check in next Friday for a new episode.

#podcasters #podcastinglife #podcasting #business #podcast #business #success #management #leadership #growthmindset #tips #Channels #partnerships #alliances #technology #Sales #GTM #SI #GSI #partnershipmatters #partnershipsuccess