This episode explores what it means to lead with empathy and advocate for wellness in the world of ultrasound.

Natalie Avni is a certified RDMS and RVT sonographer, department supervisor at HCA Healthcare, and one of the most recognizable voices in ultrasound on social media. She shares how personal challenges shaped her mission to create a healthier, more informed, and more supportive work culture.

With over 12 years in the field and a combined following of more than one million across TikTok and Instagram, Natalie opens up about the emotional demands of OB sonography, the importance of setting boundaries in scan time, and how social media became a space for education, encouragement, and community.

Her story is a powerful reminder that advocacy starts with showing up, leadership grows through listening, and sonographers deserve both recognition and balance.

Host: Emmanuel Soto

Guest: Natalie Avni

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About EDM Medical Solutions:

Our mission is to help you enhance patient care.

EDM Medical Solutions is a premier supplier and manufacturer of medical imaging products, including ultrasound supplies, surgical drapes, and needle guides. We are committed to delivering a high-quality and cost-effective range of products that enhance patient care and operational efficiency.

With market-leading prices and rapid shipping options, we ensure our clients have immediate access to the supplies they need, when they need them. That’s why over 2,000 facilities in the US choose EDM.

By prioritizing customer satisfaction and maintaining excellent service standards, EDM continues to be the partner of choice for facilities across clinical areas, including ambulatory surgery centers, imaging centers, and Ob/Gyn practices.

This commitment to enhancing patient care, originating in Paris in 1987, has expanded across four continents, and we take great pride in serving healthcare facilities in North America, Latin America, Europe, the Middle East, and Africa. Our extensive experience and tailored solutions contribute significantly to why healthcare facilities globally select EDM as their preferred partner for medical imaging supplies and accessories.