Jo welcomes the incredible Natalie Graeme to the Good Girls Eat Dinner podcast.

Natalie is a founder of Uncommon Creative Studio, alongside Nils Leonard &, Lucy Jameson. A creative studio building brands that people in the real world actually wish existed; either by working with clients or by creating brands themselves. Natalie has 20+ years experience working at the most successful and creative agencies on the planet. Between London & Amsterdam she has run business defining relationships & strategies for global and local brands including, Sony, BBC, Coca-Cola, Vodafone, The Times and many more.

Topics covered:

- A fishy first job, literally on a fish counter
- Being encouraged and supported as a child to ‘try anything’
- Wanting, for a while, to be a TV presenter
- Not quite reaching the ‘triple threat’ status
- The life lesson of recognizing what you’re good at and what you’re not
- Ambition and what drives it
- How being over-looked can fuel the fire of ambition
- Arriving to work experience on a speedboat!
- Falling in and out of love with the ad industry
- Striking out and setting up Uncommon
- Being in a professional ‘throuple’ with Nils and Lucy
- The strengths of difference
- The deal between Uncommon, Havas & Vivendi
- The secret to such incredible success
- Writing the ‘uncontract’ - a promise not to be dickheads
- Being in the business of creativity not status reports etc
- AI: Talent & creativity as the competitive advantage
- Why so much advertising is so s&!t
- Standing for something and the world-changing power of creativity
- The on-going, baffling, diversity issue in the industry
- Natalie’s Doggy Bag of advice

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

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