Forget the glamorised startup scale-up story.

In this episode of Sniffing Out the Bullsh*t, I take on the myth that bigger means better in business. I share why staying lean can lead to more profit, less stress, and way more freedom- with a behind-the-scenes look at a real £100K launch that left the founder in debt.

If you’ve ever felt embarrassed to say “It’s just me” at a networking event, this one’s for you.

We will cover:

📉 Why “growth at all costs” is destroying businesses

📊 What really happens when you hire too early

📦 The power of systems, simplification, and high-margin offers

⚠️ A launch case study that looks great online… but nearly broke the founder

🎯 5 practical steps to increase profit while staying small

Links from the episode:

• 🎥 YouTube: Worst Business Advice I’ve Ever Received

• 📘 Profit First by Mike Michalowicz

• 📘 Clockwork by Mike Michalowicz

• 📘 Essentialism by Greg McKeown

• 📘 Company of One by Paul Jarvis

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