S2 E5: Deadlines BS: The Truth About Launch Dates, Burnout, and Rushed Work
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S2 E5: Deadlines BS: The Truth About Launch Dates, Burnout, and Rushed Work
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Entrepreneurs are drowning in deadlines - launch by Friday, post daily, drop everything for “urgent” client requests.
But how many of those deadlines are real, and how many are fake urgency that only creates stress, mistakes, and burnout?
In this episode I unpack:
Why arbitrary, ego-driven deadlines backfire.
Real-world flops from rushing launches and forcing targets.
The science: Parkinson’s Law, Yerkes–Dodson, Hofstadter’s Law.
How to set deadlines that serve your business (and sanity).
Chapters and Timelines
00:00 — Intro: Are your deadlines real or just fake urgency?
02:27: Self-imposed pressure: daily posting & launch myths
04:40: When clients say “urgent”: drop-everything demands that vanish
06:42: The cost of rushing: stress, mistakes, lower quality, burnout
09:34: Real-world examples: rushed launches & target pressure gone wrong
12:11: The science: Parkinson’s Law, Yerkes–Dodson, Hofstadter’s Law
14:53: The flip side: when deadlines do help (urgency & accountability)
17:35: Setting deadlines properly: soft vs hard, data not ego
20:02: The N0BS Deadline Rules: five rules that keep you sane
22:33: Checklist & signals: when a deadline is worth the push
24:58: Wrap-up: use deadlines as tools, not whips