In this episode of xploreUX Cast, I dive into the different types of data that help us make better design decisions. I’ll walk you through user behavior insights like heatmaps and session recordings, as well as direct user feedback, surveys, and usability testing.

I also discuss analytics, competitor research, customer support trends, and demographic data—showing how each source plays a role in shaping user-centered experiences. By combining these insights, we can refine our designs, improve engagement, and create more effective products. Tune in as I break down how data-backed decisions lead to smarter design choices.

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UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠

Tune in to refine your design process and prioritise userexperience!

Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.

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Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those ofthe host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.