In this episode of the One Soccer Nation Podcast, host Kareem Rae sits down with Ryan Bailey – Chief Operating Officer (Americas) at Red Knot and co-host of The Total Soccer Show on The Athletic – to discuss the rapid evolution of soccer in the United States, the business of storytelling in the game, and the unprecedented opportunities ahead as we approach the 2026 FIFA World Cup.

With over 15 years in US soccer media, Ryan shares his journey from writing for the Non-League Paper in England to working with MLS, Kick TV, COPA90, Bleacher Report, SiriusXM, Yahoo Sports, and more. He reveals behind-the-scenes insights on:

• Transitioning from written journalism to on-camera storytelling
• Why short-form video and influencer marketing are reshaping soccer media
• How to monetize a podcast without losing authenticity - Differences in PR strategy between global leagues like Serie A and local clubs like Orange County SC
• The growth of USL, MLS Next Pro, and untapped soccer markets in America
• What the 2026 World Cup could mean for soccer culture, investment, and fan engagement

We also dive deep into business opportunities in stadium-anchored mixed-use developments, city partnerships for professional clubs, and why investors are eyeing the US as soccer’s next big frontier.

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