Today on “Run a Profitable Gym,” host Mike Warkentin talks with attorney and former gym owner Matthew Becker of Gym Lawyers PLLC about how to use AI safely in your business without creating massive liability.

Matthew breaks down the legal risks gym owners face when using AI tools, including operating outside their scope of practice, violating privacy laws and infringing on copyright.

Improper AI use can even increase exposure to lawsuits and eliminate liability protection.

So how can gym owners use AI without endangering their businesses?

Matthew recommends fitness entrepreneurs use AI as a research and education tool, not as a substitute for professional services, and leverage it to streamline admin work, generate ideas and polish client-facing materials.

Check out the full episode to find out how to save time with new technology while keeping your gym insulated from legal risk.

You can get in touch with Matt at Gym Lawyers PLLC via the link below.

Links

Gym Lawyers PLLC

Gym Owners United

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3:06 - Scope of practice dangers

7:32 - Increasing exposure & liability

14:23 - Skipping professional support

17:12 - Uploading confidential information

25:34 - How to use AI safely

CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking, “What’s next?”

In this episode of “Run a Profitable Gym,” Chris Cooper digs into why affiliate numbers keep shrinking, where former CrossFit gyms are going and what gym owners can do right now to stay competitive.

He explains how novelty-driven methods such as Hyrox are pulling attention and why the lack of clarity from CrossFit HQ has created uncertainty for affiliate owners.

Coop lays out a solution for managing methods and giving clients what they want in confusing times: adopting the Prescriptive Model. Instead of just selling class packages, he shows you how to actually coach clients with tailored prescriptions that blend strength, aerobic and high-intensity training to get results.

Done right, this approach improves retention, helps clients accomplish goals and ensures your gym thrives no matter what brand name is on the door.

Tune in to learn how to implement the Prescriptive Model in your gym and build a business that wins—whether it is affiliated with CrossFit or not.

Links

Gym Owners United

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3:03 - Why affiliates leave CrossFit

6:36 - Hyrox taking over competition

9:09 - Who has the best classes?

11:46 - Why ClassPass doesn’t work

13:57 - Solution: The Prescriptive Model

The key to steady gym growth and stronger retention? Turning your best members into your best recruiters.

In this episode of “Run a Profitable Gym,” Chris Cooper explains how to use affinity marketing to strengthen your community, keep members longer and bring in more people just like your favorite clients.

Passive referral programs rarely work, so Chris shows you how to actively connect your clients’ families, coworkers and friends to your gym.

He even provides an inside look at Two-Brain’s Affinity Marketing Cheat Sheet, shows you exactly when to ask for referrals and explains how to start those conversations without making them feel awkward or transactional.

Tune in to learn how to build a referral system that generates steady growth and improves retention at the same time.

Links

Gym Owners United

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1:18 - When to ask for a referral

5:53 - Duplicating your best clients

13:35 - The goal review conversation

20:52 - Hosting group events

24:35 - Affinity marketing highlights