Semi-private training is one of the most talked about revenue plays in the fitness industry, but there’s rarely a clear roadmap for adding it to an already packed group training schedule.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Jamie Warren, CEO of Iron Tribe Fitness, who took his gyms from nearly 100% group training revenue to a 50/50 split with small group—without blowing up his schedule or losing his culture in the process.

Jamie explains how he made the change: identifying which coaches and clients to beta test with, protecting the schedule with a “do no harm” approach, and using client demand to decide which class slots to convert.

He also shares real stats, including how average revenue per member nearly doubled and why net margins ended up roughly twice as high even with a similarly-sized member base.

Tune in to learn how to build a semi-private, small group training program that adds real value for clients and for your business.

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How much revenue does your gym generate per session? Measure your RPS against the healthy $200 benchmark and find out what to change if you’re not there yet: https://twobrain.co/4wv2VDk

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0:00 - Why Iron Tribe added semi-private

4:15 - Building the beta test with existing coaches

9:40 - The webinar launch and first 100 members

16:20 - Protecting the schedule during the transition

22:05 - The revenue and margin results

28:30 - Advice for gym owners on the fence

Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X return on their affiliation fees.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Lisa Palmer, a Two-Brain mentor and HYROX affiliate in London.

The U.K. is one of the most mature HYROX markets in the world, roughly three years ahead of North America.

Lisa walks through how she layered HYROX onto her CrossFit schedule, replacing low-attendance classes instead of adding new ones, and how the move became an unexpected retention machine, dropping her gym’s churn from 14% to under 5%.

She and John dig into the full playbook: building race-prep courses around official HYROX events, running simulations that pull in thousands of dollars, using HYROX to catch members who need a lower-impact option, and turning that same funnel into CrossFit upgrades.

Lisa also shares what she’d do differently if she were starting over and how gyms of any size can find an entry point.

Tune in to learn how to build a HYROX program that actually pays for itself many times over.

Want to generate more revenue from HYROX? Check out our HYROX toolkit, linked below!

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HYROX Toolkit

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0:00 - Why some HYROX affiliates never make money

1:12 - Should you add HYROX to your gym?

3:20 - The unexpected benefit that changed everything

5:58 - Free HYROX resource for gym owners

6:16 - The HYROX growth strategy she'd use today

10:25 - Turning HYROX into multiple revenue streams

13:01 - How top gyms market their HYROX program

19:08 - The hidden retention advantage of HYROX

25:05 - Is HYROX right for every gym?

HYROX is everywhere right now, and your gym doesn’t necessarily have to become an affiliate to cash in on the trend.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down the “mini sim,” a scaled-down HYROX-style competition any gym can run without paying affiliation fees or buying new equipment.

John walks through the exact blueprint: cutting the running volume, running it as a doubles event to build in referrals and setting a financial target (Two-Brain gyms have made $2,500-$6,000 from their first event).

He covers the week-by-week promotion plan, including real examples of gym posts that sold out events fast.

He also details race-day logistics (staffing, heats, avoiding bottlenecks) and how to turn one-time event revenue into new recurring members.

Tune in to get a complete playbook for running your first HYROX-style event and building an ongoing program members love.

Use the link below to access our complete HYROX toolkit for gym owners!

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HYROX Toolkit

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0:00 - Why every gym should pay attention to HYROX

1:02 - The low-risk way to test the HYROX trend

2:09 - The hidden growth opportunity most gyms miss

4:06 - Planning your first HYROX-style event

5:46 - Where your first participants will come from

7:00 - Real gym marketing examples that worked

8:40 - The promotion mistake that kills event sales

9:26 - Race day secrets for a smooth event

13:35 - The email every gym owner should send

17:02 - Turn one event into long-term members