Paid ads have changed. Here’s what gym owners need to know to make them work in 2026.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper close out Marketing May with the paid ads funnel.

You build this funnel last because it’s the one that amplifies everything else.

John explains why the old ads playbook is dead—Meta’s Andromeda update changed how ads are targeted and delivered—and what that means for gym owners.

Chris and John share why gym owners need to know how to run their own ads and understand their ad math, rather than just outsource to an ad agency.

They walk through exactly how to create an effective ad campaign and even deliver two clear action steps to help you get started: one for gym owners who have never run an ad, and one for gym owners who are already running them and want better results.

This is episode 4 of 4 in the Marketing May series. If you missed the previous funnels, check them out via the links below.

Links

The Referral Funnel

The Social Funnel

The Content Funnel

Gym Owners United

Book a Call

0:00 - Intro

1:31 - Media buying is dead

5:56 - The 5-1-30 post

10:10 - How to generate content ideas

15:40 - Campaign structure & tracking

18:28 - Your action steps

No time to make content for your gym? Not anymore.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.

Chris demos the entire workflow live, starting with a brain dump audio recording answering a question that came up naturally in his gym.

Then he uploads the audio and transcript into Claude with a prompt that generates a week’s worth of content:

- A podcast script
- A blog post
- An email newsletter blurb
- Five Instagram carousel slides
- A YouTube description and thumbnail

For gym owners who want to go further, Chris also shows the AI stack he uses to create fully polished and edited video content for YouTube and short-form reels.

After this episode, you’ll have the system and tools you need to create consistent content every week.

Links

Gym Owners United

Book a Call

0:00 - Intro

4:17 - Brain dump & QuickCast

5:34 - Claude workflow

10:25 - Podcast distribution

18:27 - Descript AI video editor

26:12 - Reels with OpusClip

Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.

Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI.

He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT.

The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building.

You’ll see real examples of the kind of content that works and walk away with a clear starting point for your gym’s content strategy.

This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel.

If you missed the previous funnels, check them out via the links below.

Links

The Social Funnel

The Referral Funnel

Gym Owners United

Book a Call

2:35 - Content vs. social media

3:43 - The content playbook

9:40 - Distributing content

13:40 - Where AI comes in

16:14 - Your action steps