Imagine paying yourself $16,000-$38,000 per month as a gym owner. Today’s guest on “Run a Profitable Gym” does just that.

In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada.

Darren, a regular on Two-Brain’s leaderboards, shares actionable steps you can take right now to grow your business and pay yourself more.

For starters, he says to figure out how much you need to earn, then work backward to determine how many clients you need and what you need to charge to meet that target.

Focus on reaching a high average revenue per member (ARM) by offering premium services to help clients reach their goals faster. Then figure out what roles you can easily replace yourself in so you can focus on high-value roles that generate more money for your business.

A mentor can help you do all this quickly and effectively.

Tune in to hear more of Darren’s top income-boosting tips, and you can also check out his last appearance on the show via the link below.

Links

Tips for Extreme Average Revenue Per Member

Gym Owners United

Book a Call

1:24 - Increasing Darren’s ARM

5:19 - Value Ladder exercise

8:19 - Tactics for increasing ARM

12:10 - The rundown on Darren’s gym

18:52 - How mentors help you reach goals

If an emergency pulled you away, could your gym operate without you?

In this episode of "Run a Profitable Gym," host Mike Warkentin and Two-Brain founder Chris Cooper dive into one of the most crucial aspects of running a successful gym: systemization—aka, building a business that runs smoothly even when you’re not there.

They lay out the steps you need to take to create effective standard operating procedures (SOPs) for every task from cleaning to sales, and they explain why these systems are essential for freeing up your time and protecting your focus.

You’ll learn how to delegate efficiently and use evaluations to coach your staff to meet and exceed standards.

Tune in for actionable steps you can use to get your business out of your head so you can offload tasks and reclaim your time as owner.

Links

Gym Owners United

Book a Call

0:00 - The day Chris’ daughter was born

4:43 - Protect your focus

8:26 - Laying out your process

15:28 - Get the most out of your system

22:20 - What you can do today

Saara Snellman has succeeded where many other CrossFit affiliate owners have failed: CrossFit Kreis 9 in Zurich, Switzerland, has 340 members and generates most of its revenue through group classes.

While many gym owners struggle to acquire and maintain 150 members, Saara loses only 10 of 340 members a month. To replace them, she just goes to her waiting list—so her marketing costs are $0.

This model was once the ideal for many affiliate owners, but gyms like Saara's are rare in the market because they must be well-oiled machines with airtight business systems. Only a very skilled entrepreneur can build a coaching gym that can handle more than 300 members.

Saara’s reward for building this incredible business: She took a spot on Two-Brain’s March leaderboard for net owner benefit (NOB): earnings, dividends and any other perks the owner receives.

Based on rolling three-month averages, our Top 10 earners take home anywhere from $16,215 to $37,935 USD per month. This is not top-line revenue; it’s owner earnings.

One of the secrets to Saara’s success is boosting average revenue per member (ARM) with hybrid memberships—offering personal training to group-class members to help them reach specific goals. A few other secrets: Saara has A+ business systems and an impeccable retention plan.

You don’t need 340 group members to earn more than $100,000 a year. But if you do plan to pursue the large-group model, you’ll want Saara’s insight and the help of an expert mentor.

Links

Gym Owners United

Book a Call

1:15 - Success and avoiding failure

6:33 - Group, personal training or both?

10:55 - Big things that made a big difference

15:56 - Mentorship helps your number move

20:38 - Getting former clients back