Fill out our State of the Industry survey and get your custom Gym Report Card!

Every gym owner thinks their problem is unique.

In reality, it’s usually one of six.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper breaks down the six problems that show up again and again in struggling gyms, and why most owners don’t realize which one is holding them back.

Chris walks through each bottleneck: not having enough clients, not paying yourself first, not charging enough per client, not keeping clients long enough, expenses that are too high, and trying to do everything yourself.

Along the way, he shares specific benchmarks to aim for, including client counts, average revenue per member and realistic retention numbers.

His core message: You don’t make six figures as a gym owner by working harder or finding one big secret. You do it by knowing which of these six problems is actually costing you the most money right now, and fixing it.

Tune in to figure out which bottleneck is holding your gym back.

Use the link below to get our free training on how to make $100,000 per year as a gym owner.

For more support, join Gym Owners United: http://gymownersunited.com

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0:00 - Why most gym owners are solving the wrong problem

1:23 - The client count that actually pays your bills

2:49 - Why paying yourself last is quietly killing your gym

4:41 - The real number your revenue per member should hit

7:47 - The retention number almost every gym owner gets wrong

9:11 - The expenses that feel necessary but are actually draining you

10:27 - Why doing everything yourself caps your gym's growth

Turn more consultations into memberships with our free Objection-Handling Scripts.

Can Chris Cooper close a sale in 15 minutes—even with a client who's trying to make it hard on him?

In this episode of “Run a Profitable Gym,” Chris puts himself to the test with a live, unscripted consultation. John Franklin plays a deliberately difficult prospect: a busy parent with a recurring back injury, an unpredictable schedule and a strong preference for flexibility over structure.

Watch Chris run through a No Sweat Intro in real time: asking the right questions, uncovering the actual goal, and prescribing a program that addresses all of the client’s concerns at once.

When John throws out objections around commitment, cancellation and pricing, Chris handles each one without flinching or discounting.

By the end, you’ll see exactly what it looks like to coach someone into a confident yes.

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Fill out our State of the Industry survey and get your custom Gym Report Card.

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State of the Industry Survey

Objection-Handling Scripts

Gym Owners United

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0:00 - 15 minutes to close a difficult client

0:47 - What actually brings a hard-to-please prospect into your gym

3:03 - Get a client to picture their life 6 months from now

5:08 - The exact program prescribed for a client afraid of re-injury

6:55 - Handling the “this might hurt my back again” objection

7:27 - The scheduling flexibility test every busy client puts you through

9:35 - The moment he asks about price

10:36 - The cancellation question every gym owner dreads

12:41 - The “let me think about it” moment

13:55 - Why giving yourself permission to say no closes more sales

Turn more consultations into memberships with our free Objection-Handling Scripts.

"I need to think about it." "It's too expensive." "I need to talk to my spouse." Sound familiar?

In this episode of "Run a Profitable Gym," Two-Brain Business CEO John Franklin and founder Chris Cooper role-play the most common sales objections gym owners hear.

They show you how to uncover the real objection hiding underneath the surface-level one.

The pair introduce the PULSE framework for handling objections: pause, understand, locate, solve and end with a decision.

They walk through real scenarios one by one, including the "I need to think about it" smoke screen, the spousal objection, price pushback and the "I've been burnt before" objection, showing exactly how to respond without caving to a discount or letting a prospect walk away undecided.

Tune in to hear exactly how to turn "I need to think about it" into a yes.

Links

State of the Industry Survey

Objection-Handling Scripts

Gym Owners United

Book a Call

0:00 - Why "I need to think about it" is never the real objection

1:01 - Why discounting and delaying is costing your gym

2:49 - The framework for turning any objection into a decision

3:56 - Uncovering what's really behind "I need to think about it"

4:17 - Handling the spousal objection

5:33 - Handling the price objection

7:02 - Why you should never guess a client's budget

7:34 - Handling the "I'm too busy" objection

8:40 - Handling the "I've tried everything and failed" objection