Alexandra Mason is the SVP of Marketing for Ames Watson, a private holding company with over $2 billion in revenue whose portfolio includes iconic sports brands, like Fanatics, Champion, Lids, Mitchell & Ness and Ebbets Field.

In this episode, Alex discusses her unexpected path into sports business, where a job at a beloved kids’ retail store gave her the skills to scale brands and unlock consumer motivation.

Alex then uses Ebbets Field as a case study for listeners to explore:

• How to build a brand beloved by celebrities and awide range of consumers;
• How to curate and uphold brand authenticity;
• What goes into creating a capsule collection;
• Whether marketing and brand decisions reallystart with “why?”; and
• How brands can find and tell stories that engageaudiences, with a deep dive into Lids’ partnership with MLB star, Juan Soto.

Learn more about Ebbets Field.

Learn more about Ames Watson.

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Brandon Copeland is a ten-year NFL veteran who signed undrafted in 2013 with the Baltimore Ravens after competing in NCAA football at the University of Pennsylvania, where he graduated from the Wharton School of Business. Today, Brandon is a financial education advocate, who teaches the popular "Life 101" financial literacy course at UPenn; authored "Your Money Playbook;" and founded Copeland Media to provide comprehensive education and practice tools to help others build financial stability. Most recently, he co-founded Athletes.org, a players association for college athletes.

In this episode, Brandon discusses:

• How the incredible synergy between his NFL journey and hisgrandfather’s NFL career motivated his success;
• How entering the NFL as an undrafted rookieshaped his mindset to beat the odds and complete a ten-year NFL career;
• His pathway to becoming a financial education advocate; and
• Why he co-founded AO, how he hopes to shapethe future of college sports and why college athletes need to join a players association.

Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Brett Maher was an NFL kicker who played for a number of teams, including the Dallas Cowboys and competed in NCAA football for the Nebraska Cornhuskers. Raised in Nebraska, today he and his wife, Jenna, own and operate a Mathnasium franchise and Brett also serves as a coach for Nebraska football.

In this episode, Brett discusses:

• How he navigated the pressure of high-stakes games as a kicker;
• What goes through a kicker's mind in big game moments;
• How a peak performance coach helped him overcome the hurdles preventing him from making the NFL;
• Whether leagues and colleges are doing enough to protect athletes from the impacts of sports gambling and social media;
• Why he pursued franchising and invested in Mathnasium; and
• How his past playing experience guides his coaching philosophy

Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Georgia Grace Edwards is the co-founder of Gnara, a company creating innovative and inclusive apparel. The company's patented GoFly zipper technology allows women to do what men do--unzip and go whenever and wherever nature calls.

In this episode, Georgia Grace discusses her incredible entrepreneurial journey to build a company creating an equal playing field for women and that is backed by early stage venure capital, grant, crowdsourced and accelerator funding. In this episode, Georgia Grace discusses:

• How to use frustration as a pathway to opportunity;
• The commitment necessary to develop an idea into a prototype;
• Advice for how to align with co-founders;
• The importance of writing down goals to measure progress;
• What she wishes she knew about entrepreneurship before becoming a founder; and
• What has allowed Gnara to secure meaningful capital.

Learn more about Gnara here.

Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Jenna Kurath is the Head of Comcast NBCUniversal Sports Tech and the Vice President of Startup Partnerships at Comcast. Comcast NBCUniversal SportsTech finds, funds, and fast-tracks the most innovative startups from around the world to invest in and develop the next generation of technology to change the way we experience sports.

In this episode, Jenna discusses:

• How her experience as a track and cross country athlete at Baylor University prepared her for leadership and business success;
• How Comcast is building on its founder Ralph J. Roberts' legacy of innovation through SportsTech;
• The uniqueness of Comcast NBCUniversal SportsTech as an accelerator;
• What founders should consider in seeking an accelerator;
• How to build a company that lasts; and
• How to overcome the common stumbling blocks that prevent start-ups from succeeding in the long-term.

Learn more about Comcast NBCUniversal SportsTech here.

Learn more about Women in Sports Tech here.

Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Janelle Anderson is the CEO of RIP-IT, a female-first company developing and providing products for women and girls in sports to unleash their full potential. A former NCAA swimming captain, Janelle completed her MBA at the University of Michigan and was formerly the CEO of Fresh Vine Wines, Officer of Global Marketing at American Airlines, VP of PepsiCo and VP at Frito Lay.

Drawing on her wealth of experience, in this episode Janelle discusses:

• Why you should commit to going big everyday, even when you aren't seeing results;
• How intercollegiate athletics prepared her for business success;
• Why confidence is the element female leaders must possess to rise and succeed in the C-Suite;
• Why the marketplace for women's sport apparel and equipment is slow moving and how RIP-IT is disrupting that trend;
• Strategies for successful fundraising as an entrepreneur;
• How to manage motherhood while ascending the corporate ladder; and
• How to navigate work-life balance as a parent.

Learn more about RIP-IT here.

Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Ryan Neiswender is a Paralympic gold medalist and World Champion in wheelchair basketball and a corporate keynote speaker who works at Visa as a Sport Sponsorship Marketing Manager. Born with a disability which affected the development of the quadricep muscles in his legs, Ryan knew he was athletic and desired an opportunity to compete. When he was introduced to wheelchair basketball at eight years old, it changed his life.

In this episode, Ryan discusses:

• His pathway to the highest level of the sport and the path he took with Team USA to win gold in 2020;
• The need for increased access to sport for adapted sport athletes;
• The unique value proposition in investing in adapted sports with great data on why the Paralympic movement is ripe for corporate investiture and sponsorship;
• Strategies for athletes to utilize to boost their sponsorship portfolios; and
• How as a corporate keynote speaker he helps organizations and teams reach their untapped potential.

Watch Ryan's TedX speech here.

Get the Ruling Sports Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rulingsports.com/newsletter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Scottie Antonucci is a member of the Class of 2026 and high school soccer star at California’s Etiwanda High School, where she is a midfielder. She is also a captain of the U.S. U-16 Women's National Team.

Signing her first NIL deal with Nike as a 15 year old and inking a representation deal with leading agency, Wasserman, Scottie is demonstrating how an authentic social media presence mixed with powerhouse talent can drive NIL opportunities. Now, Scottie is joining Team Invisalign—a partnership between Overtime and the Invisalign brand spotlighting the stories and voices of some of the best women’s high school basketball and soccer players in the world.

In this episode, Scottie discusses:

• What soccer has done to develop her as a leader;
• Navigating the pressure of being a captain of a national team;
• The tactics she uses to lead teams during tough moments;
• How she’s navigating the NIL landscape and built her personal brand; and
• The resources she wishes high school athletes had to navigate the NIL environment.

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