James Oliver is the founder of Atlas, a protein bar companywhose products are sourced from real ingredients. As an undergraduate student at Tufts University, James was filled with curiosity. That curiosity extended beyond the classroom and set him on a path to learn all he could about nutrition. Throughthat journey, he recognized that the product he desired to fuel his body didn’t exist. Rather than accepting the status quo, James set out to change the industry and in turn, founded Atlas. Scaled using a unique funding strategy, today Atlas has sold millions of bars.

In this episode, James discusses:

• How his curiosity paved the path to creating aproduct that didn’t exist;
• How Atlas scaled from 100 bars sold tomillions sold;
• The unique funding method he used to build thecompany;
• What he wishes he would’ve known before becominga founder; and
• Why considering the worst-case scenario canactually be a positive business building strategy.

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Nick Jonsson is an internationally recognized executive coach, keynote speaker and author who ranks in the top-2% in the world in his age group in Ironman. Experiencing burnout from work and navigating a divorce,he realized that the loneliness he was experiencing professionally and personally was causing devastating effects. Rather than except loneliness as the norm, he worked to understand the root of the issue and how to act against it. This search led him to Ironman. In this episode, Nick discusses:

• His journey to Ironman and how training for his first competition taught him a paramount lesson aboutsuccess;
• The mindset critical to becoming one of the world’s top Ironman athletes;
• Why executive loneliness is plaguing the corporate world and how sport is the pathway to end it.

Get Nick's book here

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Jackie Fast is the Managing Partner of Sandbox Studios, a venture capital firm that isdefining the future of consumer products. By partnering with founders who arebuilding the next generation of consumer brands and talent who bringdistribution channels, credibility and cultural relevance, Sandbox Studiosstructures talent as ownership, builds modern go-to-market engines and convertsattention into sell-through, repeat purchase and durable enterprise value.

Prior to founding Sandbox Studios, Jackie was the Founder and CEO of SlingshotSponsorship, a company that she sold for seven figures following a humblestart-up story.

In this episode, Jackie discusses:

• Her early days as an entrepreneur and how a backpacking trip paved the way to career success;
• How her Slingshot Sponsorship founder’s story shows that anything is possible;
• The importance of focusing on differentiation and scale in building companies;
• Why she founded Sandbox Studios and how it’s disrupting the venture capital space; and
• How athletes can build their personal brands to facilitate successful product launches

Learn more about Sandbox Studios here.

Get Jackie's books here and here.

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