James Oliver is the founder of Atlas, a protein bar companywhose products are sourced from real ingredients. As an undergraduate student at Tufts University, James was filled with curiosity. That curiosity extended beyond the classroom and set him on a path to learn all he could about nutrition. Throughthat journey, he recognized that the product he desired to fuel his body didn’t exist. Rather than accepting the status quo, James set out to change the industry and in turn, founded Atlas. Scaled using a unique funding strategy, today Atlas has sold millions of bars.

In this episode, James discusses:

• How his curiosity paved the path to creating aproduct that didn’t exist;
• How Atlas scaled from 100 bars sold tomillions sold;
• The unique funding method he used to build thecompany;
• What he wishes he would’ve known before becominga founder; and
• Why considering the worst-case scenario canactually be a positive business building strategy.

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