
Ruedi Reisdorf: "You Don't Buy a Project Cargo Company to Slice It"
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In this episode of Project Cargo Professionals, recorded in Basel, Switzerland, Luke King interviews Ruedi Reisdorf, owner of Fracht, to discuss the history of Fracht, industry consolidation, and Ruedi's views on company acquisitions and growth - without borrowing money.
He shares personal anecdotes, his strategy for maintaining a company's culture following acquisition, and his thoughts on the future of project freight forwarding. The episode also touches on Fracht's expansion into different markets, its involvement in the wind and oil industries, and the company's sponsorship of Inter Miami FC featuring Lionel Messi.
00:36 Meet Ruedi Reisdorf: The Man Behind Fracht
01:06 The History and Growth of Fracht
03:10 Navigating Family Business Dynamics
04:07 Expanding Beyond Switzerland
08:42 Strategic Acquisitions and Market Insights
12:21 The Importance of Company Culture
19:24 Investing in Future Technologies
23:39 Sponsoring Inter Miami FC and Messi
27:03 Future Plans for Fracht
36:10 Final Thoughts and Farewell
For more content, visit Project Cargo Professionals.
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Varamar Shipping specializes in bulk, breakbulk, heavy-lift, and oversized shipments, and is a trusted carrier to and from Europe, the Middle East, Asia and Africa. At Varamar, massive structures like wind turbines or entire factories are a day-to-day business and, as a semi-liner carrier, they can offer tailor-made solutions, calling wherever and whenever you need them to. With offices in 13 countries, including recent openings in Asia, they’re bridging the East-West gap. A multilingual team fluent in languages from English and German to Arabic and Chinese means communication is seamless.