Welcome to Roots & Revenue, a podcast brought to you by The HUB SD, where we dive deep into the stories and strategies behind BIPOC businesses and business professionals. I’m Julian Beaudion, the Executive Director of The HUB SD, and I’m thrilled to have you with us as we explore the unique journeys of entrepreneurs, leaders, and innovators who are shaping the future of our communities. Each episode, we’ll uncover the roots of their success— the challenges they’ve overcome, the cultural influences that drive them, and the strategies they use to navigate the complex social and economic landscapes of today’s world. From start-ups to legacy businesses, Roots & Revenue highlights the powerful intersection of identity, resilience, and revenue generation in an ever-evolving marketplace. Whether you’re a business owner looking for inspiration, an aspiring entrepreneur seeking guidance, or someone interested in the intersections of business, culture, and community, this podcast is for you. We’re here to bring forward the untold stories, and to spotlight the diverse voices that often go unheard in the business world. So, join us, as we dig deep into the foundations that ground our businesses, and the strategies that drive their success. This is Roots & Revenue—where heritage meets hustle. Thank you for tuning in and be sure to subscribe so you never miss an episode.