Summary

Steph dives into the a fave topic of love & hate as we close another year = goal setting. She shares her journey from goal-hater to goal-setter. She emphasizes the importance of SMART goals and offers practical examples for different business functions. With a mix of humor and insight, Steph encourages listeners to set achievable, relevant, and time-bound goals, while also considering their business rhythms and personal motivations.

Book Your Decision Intensive, aka Quarterly Business Review HERE ——→ https://www.stephrubio.com/small-business-consulting

Let's hang on IG: https://www.instagram.com/virtually_stephrubio

Get the deets straight to your inbox on what I'm currently loving, learning, or loathing, along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect

Takeaways

1. I used to hate goals, but now I see their power.
2. Reverse engineering helps in setting and achieving goals.
3. SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.
4. Set goals for each business function: marketing, sales, operations.
5. Quarterly goals help in tracking progress and adjusting strategies.
6. Revenue goals should be realistic and based on past performance.
7. Break down annual goals into quarterly targets for better management.
8. Use past data to set achievable sales and marketing goals.
9. Understand your business rhythms to set effective goals.
10. Review and adjust goals quarterly to stay on track.

In this episode, Steph delves into the complexities of hiring offshore support for online businesses. She explores the ethical considerations, potential benefits, and challenges of outsourcing, emphasizing the importance of aligning business practices with personal values and community impact. The big zinger? There is no cut and dry right or wrong answer. This episode explores critical thinking at it's core, truly discovering your values and aligning with those.

For me straight up shenanigans from Steph:

Follow along on IG: https://www.instagram.com/virtually_stephrubio

Get the deets straight to your inbox - what Steph's currently loving, learning, loathing along with a CEO edit to sharpen your strategy & bite-sized business tips that keep you scaling without selling your soul: https://stephrubio.myflodesk.com/letsconnect

Takeaways

1. Hiring offshore can be cost-effective but raises ethical questions.
2. Aligning business practices with personal values is crucial.
3. Globalization impacts local and international communities differently.
4. Outsourcing can offer significant scaling potential for businesses.
5. Ethical considerations include fair wages and community support.
6. Steph emphasizes the importance of women's empowerment globally.
7. There's no one-size-fits-all answer to offshore hiring.
8. Understanding cultural differences is key in global business.
9. Steph advocates for supporting local communities through business.
10. The conversation on globalization is nuanced and ongoing.

In this episode, Steph delves into the art of making the sales ask, emphasizing the importance of timing and building rapport, but making it short & sweet - you go for the jugular as soon as they give you the ammunition. She shares personal experiences and insights on how to identify the right moment to pitch, ensuring that the ask is made when there's a clear need. The discussion includes strategies for pre-qualifying leads, asking discovery questions, and overcoming common objections.

Follow me on IG: https://www.instagram.com/virtually_stephrubio

Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

Takeaways

1. Make the ask as soon as there's a need.
2. Build rapport before pitching.
3. Pre-qualify leads to ensure readiness.
4. Use discovery questions to uncover needs.
5. Sales is about problem-solution matching.
6. Overcome objections by understanding them.
7. Remove emotion from sales interactions.
8. Content can nurture potential leads.
9. Sales is more than a numbers game.
10. Be convicted in your offering.

In this episode, Steph demystifies common marketing misconceptions, emphasizing the importance of understanding marketing beyond social media. She breaks down the four P's of marketing—Product, Price, Place, and Promotion—and explains how these foundational elements are crucial for getting to the core of how to bring your service to market to ultimately sell it. With all of the online guru's giving you a different framework for the perfect social media post, how to find clients, and everything in between, it's high time you start learning the basics so you can cut through the noise and market like a boss.

Keep up with Steph:

Follow me on IG: https://www.instagram.com/virtually_stephrubio

Get more of Steph's shenanigans & seriously useful tips straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

In this episode of Rooted and Relentless, host Steph Rubio welcomes Taylor Smith of The Power Table to discuss the theme of collaboration over competition. They are both uniquely positioning to discuss this emerging theme because they are "competitors" in the very real sense of the word and Steph has her own mastermind while being a part of Taylor's. They explore the importance of authentic visibility and the power of community in growing a business. Taylor shares insights on membership retention, the significance of mentorship, and how to navigate competition with grace and integrity, leveraging it as a tool for growth, not the woman pitted against woman we were all taught. The conversation highlights the value of collaboration, the role of mentors, and the impact of community-driven growth.

Join us at The Power Table LIVE Personal Branding & Marketing Conference for Female Founders April 22–23, 2026 Destin, Florida 2 days to learn the strategies, land the collaborations, and build the personal brand that gets you seen and paid!

https://stan.store/affiliates/8032e3fc-7522-4607-8e6a-0c063451411f

Connect with Taylor online:

https://www.linkedin.com/in/taylorsmithonline/ https://www.instagram.com/taylorsmithonline/ https://www.taylorsmithonline.com/

Hang with Steph:

Follow me on IG: https://www.instagram.com/virtually_stephrubio

Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

In this episode of 'Rooted and Relentless,' Steph digs under the hood a bit to discuss how clarity and qualifying clients in your business are crucial to success (and your sanity). She shares personal experiences and insights on how to identify and attract the right clients who are committed to taking action and achieving success. Steph emphasizes the need for clear messaging, appropriate pricing, and understanding client readiness to ensure a fruitful client relationships. The big takeaway? We're not cutting people out when we get specific, we're cutting people in.

Keep up with Steph's Shenanigans on IG: https://www.instagram.com/virtually_stephrubio

Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect

Takeaways

1. Qualifying clients is crucial for successful client relationships.
2. Clear messaging helps attract the right clients.
3. Pricing should reflect the value and transformation offered.
4. Client readiness is key to achieving desired outcomes.
5. Understanding client needs leads to better service.
6. Aligned clients lead to social proof and business success.

In this episode of 'Rooted and Relentless,' Steph Rubio demonstrated not only how important direct communication is in both personal and professional settings, but how imperative learning skills like active listening & communicating directly are to your success. She shares insights on how effective communication can lead to business growth, better relationships, and personal empowerment. Steph emphasizes the need for clarity, active listening, and setting boundaries to avoid misunderstandings and enhance collaboration. In short, it's the powerful skill of saying exactly what you mean.

Follow me on IG: https://www.instagram.com/virtually_stephrubio

Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect'
Find out where you're blocking your own business growth: https://www.tryinteract.com/share/quiz/6810432a8fa23ab768307116

Summary:

In this episode, Steph Rubio weaves together tales of a sparkly H&M jacket, a local window tinting business, and the unsung heroes in scrubs to make it clear just how crucial your client's experience is. Discover how these seemingly unrelated stories prove that client experience can be the difference between repeat business and a total flop—without you ever knowing why. Buckle up, because we're diving into the art of being "extra" with a dash of snark and a whole lot of heart.

Takeaways:

1. Being "extra" will set you apart and make you memorable.
2. Thoughtful actions will lead to client retention and referrals which is free marketing
3. Anticipating client needs enhances user experience.
4. Small gestures can lead to brand loyalty & brand recognition. People will start to remember you for being THAT girl.
5. Effective communication is key in service industries.
6. Building relationships through kindness can have lasting effects.
7. Sharing personal stories can inspire others to be "extra."

Chapters:

1. 00:00 - Introduction: The Power of Being Extra
2. 03:15 - Story of the Jacket: Sustainability and Impact
3. 06:30 - The Window Tinting Experience: Communication Matters
4. 10:45 - Healthcare Heroes: Compassion in Action
5. 14:00 - Conclusion: How to Be Extra in Your Life

Connect with Steph: Follow Steph on Instagram @virtually_stephrubio and share your favorite snacks or stories of being "extra." Perks if it's healthy, but let's be real, all snacks are welcome!

https://www.instagram.com/virtually_stephrubio/