In this Clarity Coven feature, Steph sits down with Alissa Mills, aka The Luxe Momager—an Online Business Manager who left a demanding corporate role after a life threatening wake-up call and rebuilt her life and career around what actually matters.

This conversation is about far more than operations and management. It’s about choice, sustainability, leadership, and the luxury of designing a business that supports your life, not the other way around.

Alissa shares her journey into entrepreneurship, the realities behind “effortless” online success, and why care, presence, and authenticity are the foundation of any business that’s meant to last.

In this episode, we cover:

1. The pivotal moment that pushed Alissa out of corporate and into entrepreneurship
2. Why social media makes business look easier (and faster) than it actually is
3. The misconception that CEOs need to do everything themselves
4. Choosing your “hard” instead of defaulting to burnout
5. Delegation as a leadership skill—not a weakness
6. Letting go of perfection and building a brand rooted in care and humanity
7. Why authenticity beats polish every single time
8. Redefining luxury as choice, not aesthetics

A moment that hits hard:

Alissa opens up about realizing her business isn’t just about skills or services—it’s about making sure no one feels alone while building something meaningful. That clarity reshaped not only her brand, but how she shows up as a leader, a mom, and a human.

If you’re building a service-based business, wrestling with imposter syndrome, or feeling the pressure to have it all figured out already—this episode is a deep exhale and a reality check in the best way.

Follow along with Alissa on Instagram: https://www.instagram.com/theluxemomager/

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