Summary

Steph dives into the a fave topic of love & hate as we close another year = goal setting. She shares her journey from goal-hater to goal-setter. She emphasizes the importance of SMART goals and offers practical examples for different business functions. With a mix of humor and insight, Steph encourages listeners to set achievable, relevant, and time-bound goals, while also considering their business rhythms and personal motivations.

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Takeaways

1. I used to hate goals, but now I see their power.
2. Reverse engineering helps in setting and achieving goals.
3. SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.
4. Set goals for each business function: marketing, sales, operations.
5. Quarterly goals help in tracking progress and adjusting strategies.
6. Revenue goals should be realistic and based on past performance.
7. Break down annual goals into quarterly targets for better management.
8. Use past data to set achievable sales and marketing goals.
9. Understand your business rhythms to set effective goals.
10. Review and adjust goals quarterly to stay on track.

In this episode, Steph delves into the complexities of hiring offshore support for online businesses. She explores the ethical considerations, potential benefits, and challenges of outsourcing, emphasizing the importance of aligning business practices with personal values and community impact. The big zinger? There is no cut and dry right or wrong answer. This episode explores critical thinking at it's core, truly discovering your values and aligning with those.

For me straight up shenanigans from Steph:

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Takeaways

1. Hiring offshore can be cost-effective but raises ethical questions.
2. Aligning business practices with personal values is crucial.
3. Globalization impacts local and international communities differently.
4. Outsourcing can offer significant scaling potential for businesses.
5. Ethical considerations include fair wages and community support.
6. Steph emphasizes the importance of women's empowerment globally.
7. There's no one-size-fits-all answer to offshore hiring.
8. Understanding cultural differences is key in global business.
9. Steph advocates for supporting local communities through business.
10. The conversation on globalization is nuanced and ongoing.

In this episode, Steph delves into the art of making the sales ask, emphasizing the importance of timing and building rapport, but making it short & sweet - you go for the jugular as soon as they give you the ammunition. She shares personal experiences and insights on how to identify the right moment to pitch, ensuring that the ask is made when there's a clear need. The discussion includes strategies for pre-qualifying leads, asking discovery questions, and overcoming common objections.

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Takeaways

1. Make the ask as soon as there's a need.
2. Build rapport before pitching.
3. Pre-qualify leads to ensure readiness.
4. Use discovery questions to uncover needs.
5. Sales is about problem-solution matching.
6. Overcome objections by understanding them.
7. Remove emotion from sales interactions.
8. Content can nurture potential leads.
9. Sales is more than a numbers game.
10. Be convicted in your offering.