If you think landscape architecture is just grass and benches, bless your heart, but you haven’t met Brandon Reed, PLA, Founder of Loft Six Four. His firm is redefining rooftop real estate with bold, modern outdoor spaces that do more than look pretty - they create experiences, foster community, and give shared living a whole new purpose.

We dig into why rooftop spaces are the unsung heroes of multifamily developments, how Chicago became the rooftop capital of the world, and why “just slap a grill up there” is not a design strategy.

From hospitality-inspired vibes to the ROI of innovative outdoor design, Brandon spills the dirt (yep, pun intended) on how branding, user experience, and sustainability elevate urban living.

Whether you’re a developer chasing higher rents, an architect itching for creative freedom, or someone who loves a rooftop with a view and a vibe, this episode covers you.

What you’ll walk away with:

• Real talk on how rooftop amenities drive lease-ups, retention, and long-term ROI
• The secret sauce behind outdoor spaces that create real community and not just curb appeal
• Why branding matters as much as plants when it comes to landscape architecture

Expect bold insights, a few laughs, and a fresh perspective on why the future of multifamily living is headed skyward.

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