I've talked with a lot of authors over the years who jumped into marketing before completely a crucial step.

And when you skip this step, it leads to a lot muddy marketing that makes it hard to sell books.

In this book, I'm diving into the importance of clarifying your target audience and messaging BEFORE jumping into your marketing plan.

If your marketing plan hinges on you going viral to sell books, then this episode is for you.

Going viral is great, but it's impossible to plan for. And even if it does happen? Well, if you don't have the right infrastructure built into your content strategy you'll be right back where you started.

In this episode I'm breaking down why going viral won't solve your sales problem.

I see this over and over again...authors come to me with a laundry list of tactics they think they need to be doing to promote their book.

Here's the truth: you do no need to do everything.

Heck, you shouldn't do everything.

In this episode I'm breaking down why "everything" isn't a sustainable strategy, and what you need to be thinking about to craft the right marketing plan for your book launch.

Readers DO judge a book by its cover, so if you're self-publishing you need to know what's important for your book cover design. In this episode I'm talking with Katia from Miblart about all things book cover design so you can find more success with your book.

In the final episode of the Facebook mini-series Stacy Kennedy shares the best practices for ad targeting so authors can effectively reach their target audience with Facebook ads.

In episode 4 of the Facebook mini-series, Facebook expert Stacy Kennedy breaks down the best practices for creating ad copy that connects with your target audience.

In this 3rd episode of our Facebook mini-series, Stacy Kennedy shares the best practices of ad creative and how authors can determine what type of creative/content is best for them.

In Episode 2 of our Facebook mini-series, expert Stacy Kennedy dives into the organic side of Facebook and tells authors how they can use Facebook to promote their book without any ad spend.