🧠 In this lively episode, co-hosts Karina Neff and CadenHutchens blend laughs with insight as they explore how AI istransforming the cleaning industry—from frontline language translation to generative marketing strategy.

Oh, and did we mention they roast themselves with ChatGPT? Yep, this one’s equal parts humor and hard truths about embracing tech in today’s janitorial world.

In This Episode:

🔹 Quick Control:

• Caden and Karina announce their upcoming growth hacking workshop at the ISSA Business Growth Strategies event in Chicago (June 11–12)

• CLX follow-up and AI implementation stories from the field

🔹 Clear Cache:

• The role of AI as a confidence booster for frontline teams and non-native English speakers• Real tools like ChatGPT, Claude, Lucidchart AI, Midjourney, and Plaud.AI for productivity, communication, and coaching

• Why Generative Engine Optimization (GEO) is the new SEO—and how AI is reshaping search and decision-making

• How to use AI for branding, email writing, sales coaching, prompt design, and field ops clarity

• Creative use cases: AI as your Home Depot assistant, design reviewer, and macros builder

• Caden’s hot take: AI isn't replacing you; it's exposing inefficiencies. Learn it—or get left behind
  

💡 Whether you’re a tech-forward operator or just starting your AI journey, this episode will give you practical use cases, laughs, and even a new sales tool to try.

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, and your favorite podcast platforms for more candid conversations, practical strategies, and behind-the-scenes stories from the tech side of the cleaning industry.

Connect with Karina: https://www.linkedin.com/in/karina-neff-01b0782a/

Connect with Caden: https://www.linkedin.com/in/caden-hutchens/