Word of mouth can be one of the biggest sources of podcast growth.

But in order to benefit from listener recommendations, you need to make it easy for them to share by giving them the language and eliminating potential confusion and reputational risk.

In this roast, we break down Advancing With Amy, a promising show with a few key mistakes that are likely holding the show back from acquiring new listeners.

🛠️ Resources
Subscribe to Advancing With Amy

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

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Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

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Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
00:25 Introducing Advancing with Amy
00:55 First impressions: Title and cover art
05:25 How to generate more word of mouth recommendations
08:46 Evaluating the show description
13:56 Trailer episode review
30:42 Episode titles and custom artwork
34:05 Final thoughts and recommendations

It seems like "Two guys/girls chatting" style shows are the butt of every joke in podcasting.

These shows are often seen as vapid, meandering shows that don't deliver any value. And yet many of the most popular shows in the world appear to follow this exact format.

Which begs the question: What does it take to do this format well?

And more importantly, does today's roastee, The Brewery Explorers pass the test?

🛠️ Resources
Subscribe to The Brewery Explorers Podcast
Anthony Bourdain: Parts Unknown

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
01:21 Introducing the Brewery Explorers podcast
01:49 First impressions
02:12 Evaluating the cover art
05:50 The challenge of standing out in a crowded genre
08:02 Brainstorming unique angles for conversational shows
10:24 Trailer assessment
12:23 Adding layers of interest to the show
14:43 Brainstorming show concept ideas
25:53 Proof of what you need: a clear target audience
28:01 What can we learn from the ratings and reviews
30:27 Final thoughts and recommendations

In this episode of Roast My Podcast, we dissect 80s TV Ladies, a podcast dedicated to female-driven TV shows of the 1980s.

We offer feedback on their show's packaging, from cover art and episode titles to trailer consistency and ad placement.

Learn how subtle changes can improve discoverability, keep listeners engaged, and boost your podcast's growth.

Join us as we provide actionable insights for Susan Lambert Hadham and Sharon Johnson's nostalgic podcast!

🛠️ Resources
Subscribe to 80s TV Ladies
Why We Buy
The Webby Awards
Discord
Slack

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction and initial impressions
01:18 Analyzing the cover art
04:07 Discussing show description
05:13 Design insights from the world of buyer psychology
07:24 Evaluating the show content
09:51 Workshopping the show description
18:22 How to improve show relevance and urgency
22:28 Listening to the trailer
23:48 First impressions of the latest episode
29:00 Episode titles and cover art
38:01 The power of reviews and listener feedback
39:48 Final thoughts and recommendations