It seems like "Two guys/girls chatting" style shows are the butt of every joke in podcasting.

These shows are often seen as vapid, meandering shows that don't deliver any value. And yet many of the most popular shows in the world appear to follow this exact format.

Which begs the question: What does it take to do this format well?

And more importantly, does today's roastee, The Brewery Explorers pass the test?

🛠️ Resources
Subscribe to The Brewery Explorers Podcast
Anthony Bourdain: Parts Unknown

Subscribe to Roast My Podcast

Subscribe to our other shows:
Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.

📈 More from Podcast Marketing Academy
Subscribe to The Scrappy Podcasting Newsletter
Get your free personalized podcast marketing audit
Join the Podcast Marketing Academy Membership for ongoing podcast marketing support

🎙️ More from @TransistorPodcasting
Try Transistor podcast hosting free for 14 days
Follow @TransistorPodcasting for more podcasting tips & tutorials

Chapters:
00:00 Introduction
01:21 Introducing the Brewery Explorers podcast
01:49 First impressions
02:12 Evaluating the cover art
05:50 The challenge of standing out in a crowded genre
08:02 Brainstorming unique angles for conversational shows
10:24 Trailer assessment
12:23 Adding layers of interest to the show
14:43 Brainstorming show concept ideas
25:53 Proof of what you need: a clear target audience
28:01 What can we learn from the ratings and reviews
30:27 Final thoughts and recommendations