The room buzzed with possibility at the Great Lakes AI Conference, held on the beautiful campus of Bowling Green State University and that energy sparked a message leaders need right now: the fastest way to harness AI is to slow down, listen, and design it around your people. We, at AI23, call this shift the Potential Era—a move from rigid processes to adaptive systems where humans and AI partner to amplify judgment, creativity, and speed.

I share the story of AI23 that chose research and learning over rushing products, and why that discipline builds better instincts for real-world impact. We map a pragmatic path for executives and operators: clarify outcomes, observe how great work actually happens, co-design pilots with domain experts, and scale what sticks. Instead of jamming shiny tools into fragile processes, we focus on culture, shared literacy, and human-in-the-loop guardrails that protect quality and trust.

You’ll hear how leaders can signal courage and curiosity, how to avoid the trap of complexity theater, and where to start with narrow, high-friction workflows that benefit most from augmentation. We get practical about metrics—cycle time, error rates, employee sentiment, and customer value—and about building cross-functional squads that bring legal, data, and frontline operators together from day one. The result is a workplace where people do more of what only humans can do, while AI carries the repetitive load that kept their best ideas stuck.

If you’re a CEO, team lead, or builder wondering how to bring AI in without breaking what already works, this conversation offers a clear blueprint and a cultural north star. Subscribe, share with a colleague who’s wrestling with AI adoption, and leave a review with the one change you’ll make this quarter. What’s your first step into the Potential Era?