Rigour, Process, Power: Ehrika Gladden on Billion-Dollar Sales Growth
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Rigour, Process, Power: Ehrika Gladden on Billion-Dollar Sales Growth
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How do you scale a sales team to billions without tailing off and losing steam? On this episode of Sales Transformers, Matt and Chris sit down with Ehrika Gladden, who skyrocketed a business from $353M to $1.1B in a year. Drawing from Cisco, Logitech, and Sorenson, she shares her playbook: sports-inspired coaching, tight processes, and unrelenting accountability that turn sceptics into revenue drivers. Like Mikel Arteta at Arsenal (her favourite team) Ehrika aligns teams on a bold vision, cuts excuses, and blends innovation with discipline.
Ehrika dives into empowering sellers with customer-first insights, showing how AI can sharpen their game—if used right. She tackles the “trophy-for-all” workplace, channelling NFL grit like James Harrison to balance tough love with psychological safety. This episode delivers actionable wisdom for leaders hungry to ignite precision and passion in their teams.
The Sales Transformers Podcast is produced by Urban Podcasts.