Looking Ahead: How Cassondra Spring and Liv Cycling Are Shaping Women's Cycling

Cassondra's vision for the future of Liv Cycling and women's cycling is ambitious and inspiring. She envisions a more inclusive future where cyclists of all backgrounds feel welcomed and supported. Liv Cycling's grassroots programs, ambassador initiatives, and high-profile partnerships like the Tour de France Femmes avec Zwift are all steps towards this goal.

Cassondra Spring's leadership at Liv Cycling is a testament to the power of passion, community, and strategic vision. Her work is shaping a more inclusive and supportive future for women's cycling, one pedal stroke at a time.

As the Tour de France Femmes avec Zwift continues to grow in prominence, the world will see the extraordinary impact of Liv Cycling's mission and Cassondra's dedication.

Creating an Inclusive Community

Cassondra's personal passion for cycling is deeply intertwined with Liv Cycling's mission to welcome more women and girls into the sport. "I believe that anybody that wants to bike belongs," she stated. Her journey into cycling began in Steamboat Springs, Colorado, where she found a supportive community through local races. This sense of belonging and support has driven her to create similar opportunities for others through Liv Cycling.

As a leader, Cassondra practices strengths-based and servant leadership, focusing on empowering her team and clearing paths for their visibility. She is also an active mentor, participating in programs like Uplift and the Futurist Project. Cassondra believes in the power of mentorship to overcome mentees' challenges like imposter syndrome and to support women in achieving their highest potential.

Liv Cycling fosters a supportive community by partnering with local ambassadors worldwide. These ambassadors organize clinics, rides, and events to engage women at all skill levels. Whether it's gravel riding in Poland or building cycling communities in China, Liv's global ambassador program ensures that women everywhere feel welcomed and supported in their cycling journeys.

Cassondra's approach to building partnerships within the cycling industry is intentional and strategic. She emphasized the importance of working with community catalysts like Ayesha McGowan, member of the Black Foxes, who advocates for more people of color and women of color in the sport. By supporting these champions, Liv Cycling amplifies their impact and drives meaningful change.

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The driving force behind Tour de France Femmes avec Zwift

Kate Veronneau's role in championing women's cycling

In a conversation with Pedro Couto Lopes in the Ride To Success podcast, Kate shares her journey from collegiate basketball to competitive cycling and her vision for the future of women's cycling.

Zwift's Role in Championing Women's Cycling

Under her guidance, Zwift sponsors premier events like the Tour de France Femmes avec Zwift and Paris-Roubaix Femmes, significantly elevating women's cycling on the global stage. These partnerships increase visibility and underscore the importance of brand investment in the growth of women's cycling. Veronneau believes that sustained investment and media coverage are crucial for advancing gender parity in the sport.

"The races themselves have been absolutely incredible. Like just, you know, nail biting, so exciting, new breakout performances, heroic stages, everything that you'd want at Paris -Roubaix and at Tour de France, we're seeing on the women's side. And, you know, for those of us that have been long time fans of women's cycling, we've known it's there. The characters, the action, the talent. Those breakout performances, but nobody was able to see it."

From the rise in e-sports to the growing demand for more inclusive cycling communities, Veronneau's work is shaping the future of the sport. She emphasizes the power of technology in creating safe and accessible spaces for women cyclists and urges the cycling industry to embrace diversity and innovation.

"It starts with investment. It really does. Because with that investment comes more visibility, which comes with higher valuation, which then attracts more investment. So I think that's what's really going to unlock opportunities for women cyclists to get into the sport and for women to pursue their dreams of becoming pros."

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Ride to Success Podcast | Guest: Daisy Lucker

She’s a two-time Guinness World Record holder. She’s rowed across the Atlantic. Circumnavigated Great Britain. And now? She’s about to cycle around the world — with no job, no home, and no turning back.

In this powerful episode of the Ride to Success Podcast, Daisy Lucker shares the behind-the-scenes truth of extreme endurance challenges, the mental shift that changed her life, and why her next adventure might be her hardest yet.

From rowing 3,000 miles with no toilet or privacy, to discovering the unexpected clarity that comes from solo bike rides, Daisy opens up about courage, identity, and what happens when you say yes to the unknown.

Whether you're a cyclist, an adventurer, or just someone craving a mindset shift, this conversation is packed with takeaways to ride more, live braver, and rethink success on your own terms.

In This Episode:

• The emotional toll and triumph of rowing the Atlantic

• How Daisy trained her mind more than her body

• What it really means to "quit everything" and cycle the world

• Redefining success outside traditional career paths

• Practical wisdom for getting unstuck and chasing bold ideas

Join the Ride to Success Podcast community, where we spotlight entrepreneurs, changemakers, and everyday riders using the bike to live bigger, bolder lives.

Subscribe, rate & share to help others ride their own path to success.

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Podcast available on Spotify, Apple Podcasts, and YouTube