Change is coming to the cycling industry, but are we truly listening?

In this powerful live recording, Ride to Success brings together three women driving systemic transformation across the global cycling ecosystem.

Angela Craft Williams (Global Talent & Inclusion Leader at SRAM) shares insights on Women in Leadership and how intentional inclusion can create lasting cultural change.

Dr. Fiona Spotswood (University of Bristol) explores Media Representation and Visibility, revealing how storytelling shapes who feels welcome in cycling culture.

Claudia Glass (Founder & CEO, Swijin’) discusses Inclusive Product Development and the power of designing with — not for — women.

Together, they unpack what it will take to build a more inclusive future across Cultural Ecosystems and Systemic Change, asking the question: What will progress look like by 2026 and beyond?

Whether you’re a cyclist, leader, or changemaker, this conversation will leave you inspired to rethink how equity, design, and visibility can reshape the sport we love.

Key Topics:

• Women in Cycling and Leadership

• Intentional Inclusion Strategies

• Media Representation and Visibility

• Inclusive Product Development

• Cultural Ecosystems and Systemic Change

• The Future of Cycling: 2026 and Beyond

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What does it take to build one of Europe’s most successful cycling businesses from scratch?

In this episode of the Ride To Success Podcast, host Pedro sits down with Louise Laker, co-founder of Eat Sleep Cycle, to explore the extraordinary journey of building one of Europe’s most innovative cycling hubs.

Louise shares how she and her partner turned seven rental bikes and a credit card into a thriving cycling community in Girona and Málaga. From surviving the toughest challenges in the cycling industry to reshaping how bike shops operate, her story is filled with lessons in resilience, diversification, and leadership.

We also dive into Louise’s experience as a female founder in a male-dominated industry, the role of cycling tourism in transforming local economies, and the values that keep Eat Sleep Cycle connected to its community.

Whether you’re a cyclist, entrepreneur, or simply looking for inspiration, this conversation will give you tools and motivation to keep moving forward.

🎧 Follow the Ride To Success Podcast for more stories of cycling, business, and inspiration.

👉 Listen to the full episode of Ride To Success featuring Louise Laker — available now on Spotify, Apple Podcasts, YouTube, and everywhere you listen.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this episode of Ride To Success, we sit down with Martina Russo, founder and CEO of The Action Sports Translator — the world’s first and only full-scale translation and content agency for the outdoor sports industry. Broadcasting from the Alps, Martina shares the powerful and deeply personal story behind how she built a global company while recovering from complete burnout.

Martina opens up about:

Her journey from freelance translator to global founder with 600+ linguists

The burnout that nearly broke her — and how mountain biking helped her heal

Building a business with no blueprint, funding, or formal plan

How she leverages AI and storytelling to help outdoor brands go global

Why cycling and being in nature saved her, personally and professionally

The lessons she learned about resilience, leadership, and doing business on your own terms

Whether you’re a cycling enthusiast, aspiring entrepreneur, or someone seeking inspiration to reclaim your energy and direction, this episode delivers a raw, insightful, and empowering conversation.

👉 Listen until the end to discover how Martina went from panic attacks at her laptop to becoming a leader in both sport and business — all from a tiny mountain village.

🎙️ Ride To Success is your destination for entrepreneurial stories in cycling and beyond — blending sport, tech, lifestyle, and community for a more active and inspired life.

🛎️ Follow Ride To Success for more real conversations with cycling entrepreneurs, tech innovators, and community leaders.

Listen to the podcast:

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#RideToSuccess