Change is coming to the cycling industry, but are we truly listening?

In this powerful live recording, Ride to Success brings together three women driving systemic transformation across the global cycling ecosystem.

Angela Craft Williams (Global Talent & Inclusion Leader at SRAM) shares insights on Women in Leadership and how intentional inclusion can create lasting cultural change.

Dr. Fiona Spotswood (University of Bristol) explores Media Representation and Visibility, revealing how storytelling shapes who feels welcome in cycling culture.

Claudia Glass (Founder & CEO, Swijin’) discusses Inclusive Product Development and the power of designing with — not for — women.

Together, they unpack what it will take to build a more inclusive future across Cultural Ecosystems and Systemic Change, asking the question: What will progress look like by 2026 and beyond?

Whether you’re a cyclist, leader, or changemaker, this conversation will leave you inspired to rethink how equity, design, and visibility can reshape the sport we love.

Key Topics:

• Women in Cycling and Leadership

• Intentional Inclusion Strategies

• Media Representation and Visibility

• Inclusive Product Development

• Cultural Ecosystems and Systemic Change

• The Future of Cycling: 2026 and Beyond

👉 Listen and follow Ride To Success

Follow Pedro Couto Lopes:

https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

What does it take to build one of Europe’s most successful cycling businesses from scratch?

In this episode of the Ride To Success Podcast, host Pedro sits down with Louise Laker, co-founder of Eat Sleep Cycle, to explore the extraordinary journey of building one of Europe’s most innovative cycling hubs.

Louise shares how she and her partner turned seven rental bikes and a credit card into a thriving cycling community in Girona and Málaga. From surviving the toughest challenges in the cycling industry to reshaping how bike shops operate, her story is filled with lessons in resilience, diversification, and leadership.

We also dive into Louise’s experience as a female founder in a male-dominated industry, the role of cycling tourism in transforming local economies, and the values that keep Eat Sleep Cycle connected to its community.

Whether you’re a cyclist, entrepreneur, or simply looking for inspiration, this conversation will give you tools and motivation to keep moving forward.

🎧 Follow the Ride To Success Podcast for more stories of cycling, business, and inspiration.

👉 Listen to the full episode of Ride To Success featuring Louise Laker — available now on Spotify, Apple Podcasts, YouTube, and everywhere you listen.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

In this episode of Ride To Success, we sit down with Martina Russo, founder and CEO of The Action Sports Translator — the world’s first and only full-scale translation and content agency for the outdoor sports industry. Broadcasting from the Alps, Martina shares the powerful and deeply personal story behind how she built a global company while recovering from complete burnout.

Martina opens up about:

Her journey from freelance translator to global founder with 600+ linguists

The burnout that nearly broke her — and how mountain biking helped her heal

Building a business with no blueprint, funding, or formal plan

How she leverages AI and storytelling to help outdoor brands go global

Why cycling and being in nature saved her, personally and professionally

The lessons she learned about resilience, leadership, and doing business on your own terms

Whether you’re a cycling enthusiast, aspiring entrepreneur, or someone seeking inspiration to reclaim your energy and direction, this episode delivers a raw, insightful, and empowering conversation.

👉 Listen until the end to discover how Martina went from panic attacks at her laptop to becoming a leader in both sport and business — all from a tiny mountain village.

🎙️ Ride To Success is your destination for entrepreneurial stories in cycling and beyond — blending sport, tech, lifestyle, and community for a more active and inspired life.

🛎️ Follow Ride To Success for more real conversations with cycling entrepreneurs, tech innovators, and community leaders.

Listen to the podcast:

-

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

#RideToSuccess

Charlie Kingswood - co-founder of Hafod Trails

When a devastating storm nearly wiped Hafod Trails off the map, most people would have given up. But not Charlie Kingswood. In this episode of Ride to Success, Charlie shares the incredible journey of building Britain’s most welcoming bike park — a true family-run labour of love set in the heart of Wales.

From uprooting her life for a rural dream, to rallying her family through fallen trees and financial strain, Charlie reveals how resilience, innovation, and community spirit turned disaster into triumph. Learn how the Hafod Trails team built five trails in ten weeks, created a one-of-a-kind uplift system, and won UK Trail of the Year, all while fostering inclusion and belonging for riders aged three to eighty-two.

Whether you’re a mountain biker, an entrepreneur, or someone chasing your purpose, this episode is packed with insights on perseverance, teamwork, and the power of positivity.

Listen now to discover how Hafod Trails went from storm damage to award-winning success — and why it’s redefining what it means to be a truly welcoming place to ride.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

#RideToSuccess

What happens when you leave a high-profile media career to chase an idea everyone says is impossible?

In this episode of Ride to Success, we sit down with Dom Cotton, former BBC journalist and co-founder of Newlane, the cycling startup behind a foldable commuter helmet that took seven years to build — and nearly didn’t happen.

At age 50, Dom took a leap into unfamiliar territory: hardware innovation. No engineering background. No product design experience. Just one goal — to create a helmet that made cycling safer, simpler, and more accessible for everyday riders.

Dom shares:

• How he handled years of rejection from investors and manufacturers

• What kept him going when the helmet “couldn’t be made”

• How a personal problem turned into a Red Dot Award-winning product

• What cycling taught him about purpose, resilience, and reinvention

• Why you don’t need all the answers to start something meaningful

This is a story about starting over, building with purpose, and proving the doubters wrong — one ride at a time.

🔗 Listen now and get inspired to ride your own path.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

#RideToSuccess

How Kate Strong Broke 3 World Records, Transformed Her Life, and Rode for the Planet | Ride to Success Podcast

In this inspiring episode of the Ride to Success podcast, host Pedro Couto Lopes sits down with world record-breaking cyclist, climate advocate, and behavioural change leader Kate Strong. From a painful breakup to setting 3 Guinness World Records on a static bike, Kate’s journey is a powerful example of how sport can transform lives, build resilience, and spark global impact.

Kate shares:

• How she turned emotional trauma into athletic triumph

• The mindset secrets behind ultra-endurance performance

• Her bamboo bike journey across Britain and what she learned from 50+ climate communities

• Why collaboration, not competition, is the new success model

• Practical behavioural shifts you can make today to ride toward your purpose

🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.

📌 Don’t forget to subscribe, leave a review, and share this episode with a friend who’s ready to ride with purpose.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

#RideToSuccess

In this special solo episode of Ride to Success, host Pedro Couto Lopes reflects on his journey so far — 74 episodes since launching in February 2024.

Podcasting isn’t easy. Behind the mic, there have been highs, lows, doubts, and incredible opportunities. From interviewing cycling leaders to capturing deeply personal stories of transformation, the common thread has always been the bike and its power to inspire change.

In this episode, Pedro speaks honestly about:

The challenges of being a one-person creator 🎧

The lessons learned from 70+ unique guests 🚴

Why the bike is more than transport — it’s a tool for purpose, creativity, and resilience 💡

The gratitude he feels for every single listener ❤️

This is a heartfelt thank-you to everyone who has tuned in, supported, and believed in Ride to Success. And it’s also a look ahead at what’s next — more inspiring guests, more conversations, and even live events in the future.

If you’ve ever wondered what it really takes to keep going as a podcaster, this is the episode for you.

👉 Don’t forget to subscribe, leave a review, and share the podcast if it resonates with you.

Listen to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

-

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

#RideToSuccess

Carina Hamel of Bivo - Stainless Steel BikeWater Bottles - For Sport, Cycling and Run

What do moldy water bottles, elite skiing, and NASA engineers have in common?

Meet Carina Hamel, former professional Nordic skier turned entrepreneur and co-founder of Bivo, the stainless steel cycling bottle that’s transforming the way riders hydrate.

In this episode of Ride to Success, Carina shares her incredible journey—from racing with Team USA to launching a groundbreaking product disrupting the plastic-dominated cycling industry.

She opens up about:

• The mindset shift from athlete to business leader and mom

• The overlooked health risks of plastic and the science behind Bivo’s clean design

• Working with a former NASA engineer to develop a patented gravity-fed flow system

• Her global insights from product development in China and living in Norway

• Breaking down cycling’s barriers around gender, elitism, and access

• Building a brand rooted in sustainability, fun, and real community

Whether you're a cyclist, startup founder, or someone who values health-conscious design—Carina’s story will inspire you to rethink the way we build, lead, and ride.

Follow Ride to Success for more conversations at the intersection of cycling, innovation, and purpose.

Social Links to Ride to Success:

Follow Pedro Couto Lopes:

https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

-

Thanks for listening

#RideToSuccess