So many of the women I speak to came into business to make an impact and make money, and somewhere along the way they ended up chasing the right viral sound and the perfect clip just to be heard. My guest, Dr. Taylor Francois, walked away from that kind of performative marketing and rebuilt her agency around Substack for business, and the numbers she shared are incredible.

Her clients are turning 32 out of every 100 subscribers into customers, and half of those become high ticket clients spending $10,000 or more. Some of her students have hit $100,000 a month with fewer than 200 subscribers, and most of her own buyers say yes within 7 days of first reading her newsletter.

If you want premium clients who make decisions quickly, you'll want to hear what Taylor thinks most people get wrong about Substack.

1. How can you step away from performative marketing?
2. How can Substack help you bring in high ticket clients within a few days?
3. How to find your niche on Substack when you're starting from zero?
4. What does it look like to grow a high ticket business without giving up time with your family?

• Come say hi on Instagram│LinkedIn│Website
• She Sets The Standard
• The Debrief Telegram Group

• Substack: solomillions.substack.com
• Instagram: @therealtaylorfrancois
• Agency: www.fullcircleflow.com
• Production Studio: https://mainstagenetwork.com/

• SSTS Series

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

I have been a loyal Nails Inc customer for as long as I can remember, saving every penny, so sitting down with founder Thea Green felt like a full-circle moment.

Thea brought branded nail bars to the UK after seeing gritty, unbranded salons in the US and asking what they'd look like if they were beautiful, which is premium positioning at its most practical. Now she leads business innovation on her second brand, at a time when you can launch in days and research anything in seconds. That speed has a cost, and Thea is honest about the rabbit holes she's fallen down herself.

We talk about what it really takes to build a brand when everyone is looking at the same numbers, the brand differentiation strategy that sometimes means doing the opposite of the data, and the one thing about leadership that took her until 50 to feel.

1. How Thea spotted the gap in the market that became Nails Inc, using skills from her magazine days
2. Turning a commodity product into a luxury brand women queue up for
3. What has changed in brand building since 1999, and what never will
4. When to do the opposite of the data, and how Thea predicted the body care boom

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram Group

1. IG: @theanailsinc AND @nailsinc
2. Website: https://nailsinc.com/blogs/articles/meet-the-founder
3. LinkedIn: https://www.linkedin.com/in/thea-green-mbe-511a2424/

1. SSTS Series

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

Most female founders are building their entire brand visibility on a platform they don't own. I don't want you to make that same mistake so let's change that.

Today, I'm bringing on Aly Johnson, brand visibility strategist who is helping women build brand visibility across their entire ecosystem rather than relying on a single platform. She also gets into AI brand visibility and what it takes to be the business that shows up when someone asks ChatGPT or Google for a recommendation in your space. And she doesn't just talk theory, a coach she knows lost her 6-figure business overnight to a community violation, with no website or brand SEO strategy to fall back on.

This one's for every founder who knows they should be more visible but isn't sure where to start.

1. Why is posting more on Instagram actually stalling your brand visibility?
2. What does a full brand visibility ecosystem look like beyond social media?
3. How AI brand visibility is changing the way potential clients discover you?
4. How brand SEO keeps working for you long after you hit publish?
5. What is the easiest way to audit your online presence?

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram Group

1. Website: https://shesapeach.com/
2. Instagram: @shesapeach.co
3. The Spark (£33 entry offer into Aly’s world)

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

I was on a call this morning with a client who has over 10 years of experience and clients are happy to put their name to the results she gets them. But she is struggling to sell online. Most coaches would call that a money block, but they would be fixing the wrong thing.

By the end of our call she could name the gap she had invented between herself and the people she wanted as clients, and see exactly how it was blocking her before a single conversation started. Listen to the episode to name your own perception gap so you can sell to premium clients as an equal no matter how much more successful they seem than you, and I'll share 3 examples of luxury brand strategy that prove attracting clients has nothing to do with being the loudest in the room.

1. What is a perception gap, and how do you know you have one?
2. How do you stop measuring your success against other people's visibility when selling online?
3. Luxury brand strategy that will teach you how to attract clients at premium prices.
4. What changes when you show up as a peer to the clients you want to attract?

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram Group

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

It's that time of year where it's impossible to have your first sip of coffee without being sold something first. Q4 is a huge revenue opportunity, but it's incredibly noisy. People are still buying at every price point, but it takes more trust than it did 2-3 years ago, especially with a high ticket offer, and that changes how you position and structure what you sell.

In today's episode I talk about the 4 pillars of an in-demand offer (I swear by this framework and I use it every time I sell anything). Stay to the end because pillar 4 is the one most people don't look at but that's what makes the difference between a good offer and one premium clients refer without being asked.

Plus, I created a workbook that takes you through all 4 pillars so you can create an irresistible offer that calls in premium clients, gets them results, and has them telling other people about it. Grab it here!

1. Why are people still buying at every price point, but taking longer to say yes than they did 2-3 years ago?
2. What makes premium clients read your offer and immediately know it was built for them?
3. Why do some high ticket offers look impressive on a sales page but still struggle to sell?
4. What are premium clients telling themselves when they hesitate, and what can you do about it inside your offer?
5. How do you create an irresistible offer that you can sell for months without your audience (or you) getting bored of it?

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram Group

1. Download The In-Demand Offer workbook

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

Welcome to the fourth and last episode of the summer prediction series, where I pull out the one thing all four were pointing at: brand differentiation strategy.

Today I'm sharing the luxury brand strategy that premium brands such as Ferrari and Chanel use, the thing that makes them so lucrative, and it means doing what every online business coach will tell you not to do. Plus I'll show you how to borrow that luxury brand model and apply it in your own business.

I'll also talk about the dimension you make your decisions from, because most women decide from a place of proving, and that is what holds them back.

1. What do premium brands do differently when they make long-term decisions?
2. What is Ferrari's and Chanel's brand differentiation strategy that makes them so lucrative?
3. Why do successful women still feel they have to justify their high ticket offer and their premium prices?
4. What makes some businesses accelerate while others circle the same level for years?

1. Come say hi on Instagram│LinkedIn│Website
2. She Sets The Standard
3. The Debrief Telegram Group

1. Summer prediction series playlist

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

Somewhere along the line, we forgot that business used to be about relationships. Relationship marketing wasn't a tactic back then, it was simply how deals happened, because people who knew people vouched for people they trusted. Then we built entire systems to replace it, and now we wonder why people buy once and bounce, and why none of it feels like it's compounding.

This is episode 4 of my summer predictions miniseries and it's all about, what I call, the off-market growth strategy. It's the thing the highest-priced, highest-earning businesses have been running on the whole time, and it's what I think we're about to see come back into play.

I'll talk about how to think of referral marketing as a business strategy, how to build business relationships in a meaningful way (while everyone else is trying to outsource it to AI), and the brand building strategies that will move your business ahead of everyone else's in 2027.

1. How do premium businesses leverage building business relationships so their client list is always full?
2. Premium brand positioning works on exclusivity rather than reach, and the private banking model that proves it.
3. Why should you be doubling down on relationship marketing instead of trying to replace it with systems and AI?
4. The brand building strategies the smartest businesses are already moving on to.

• Come say hi on Instagram│LinkedIn│Website
• The Debrief Telegram group: https://rachelpearson.kartra.com/page/debrief

• Summer Prediction Series

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

Taylor Swift is about to make a fortune from her wedding without selling a single photo, and she does it by running her life like a premium brand. I don't call myself a Swiftie, but I've studied her as a businesswoman for years, and I think she's one of the sharpest marketers alive.

This is part 3 of my summer predictions series, and today I'm diving into Taylor Swift's business strategy and how you'd use the same premium positioning that keeps her untouchable to build your own personal brand.

Your story is your greatest asset, the one thing that's completely and utterly unique to you. Come and hear how to make it work like Taylor's does.

1. Your lived experience is the one asset AI can never replicate, no matter how well you train it
2. Taylor Swift's business strategy: how she turns a private wedding into a fortune without ever appearing to sell it
3. What luxury houses like Loro Piana and Patek Philippe know about premium positioning that most of us ignore
4. Running your career like a premium brand means withholding far more than you share
5. How to stop treating your story as content and start treating it as a premium brand asset

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram group: https://rachelpearson.kartra.com/page/debrief

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard