I saw a job description on LinkedIn paying up to 10K a month and it confirmed my predictions about building a personal brand this year. It read like a media company hire, not a marketing role, and it named exactly where premium businesses are heading in the next 6-12 months.

Welcome to my first episode of summer series predictions for 2027, where I am talking about the shift into media company model, how to use AI in business to handle the content strategy and the repetitive work without losing your originality, and what premium clients really need to feel before they invest. Tune in to hear where I see premium business going next.

1. Why building a personal brand now means thinking like a media company, even if your business is just you.
2. The LinkedIn job description that signals about where premium business is heading.
3. How AI is taking over content creation and repurposing, and what makes you irreplaceable once it does.
4. Why premium clients buy on compounding evidence rather than more volume, and what that means for your premium positioning.
5. Getting discerning about which platforms and rooms are right for you to be publishing in.

Come say hi on Instagram│LinkedIn│Website

She Sets The Standard: London, Friday 13th November 2026

The Debrief Telegram group: https://rachelpearson.kartra.com/page/debrief

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

Do you want to know how to build a network that sends you premium clients, press and opportunities you never applied for? I'm an introvert who was painfully shy at school, and I still built a strong network that turned into collaborations across the US and Europe.

In today's episode, I'm sharing why building business relationships begins with being generous and expecting nothing back (despite the online space teaching us otherwise) and how to build trust in business, especially when the value of what you're selling is high.

I'm also naming what most people get wrong about networking for entrepreneurs, because networking doesn't always have to be transactional. This episode is the reframe that will change it for you.

1. Why generosity needs to come first when building business relationships.
2. How is trust built in luxury sales like diamonds?
3. How to position yourself to be remembered every time you walk into a room?
4. An event in Dubai where one woman closed multi six figures in just 2 days.

Come say hi on Instagram│LinkedIn│Website

The Debrief Telegram group: https://rachelpearson.kartra.com/page/debrief

Resources mentioned: She Sets The Standard: London, Friday 13th November 2026

Related episodes: 21. I Sold 25% of My Event Before Announcing a Single Speaker | Designing Brand Experience Events

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

A quarter of the tickets to my event, She Sets The Standard, sold before I named the venue, the speakers, or a single detail. That is what becomes possible when you are known for brand experience events, not just good events.

Everyone tells you the content has to be strong, and it does. But there are so many events to choose from now that strong content alone is not what makes someone walk out and tell a friend they have to be in that room with you.

Today I'm sharing how I design brand experiences that attract premium clients and how to build a brand world people want to be drawn into. So if your events land well but still feel like they could be anyone's, this is how you make them unmistakably yours.

1. How I sold a quarter of the tickets for my event before announcing the venue, the speakers or a single detail
2. Designing brand experiences people recognise as yours before they ever see your logo
3. Why high end brand experiences do not have to mean stuffy (dry ice, pipettes and chocolate fossils)
4. Real examples of brand experience events I've created, from retreats to a one day business event
5. Building brand experience events that attract premium clients and could only be yours

Come say hi on Instagram│LinkedIn│Website

The Debrief Telegram group: https://rachelpearson.kartra.com/page/debrief

She Sets The Standard: London, Friday 13th November 2026

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard