So many of the women I speak to came into business to make an impact and make money, and somewhere along the way they ended up chasing the right viral sound and the perfect clip just to be heard. My guest, Dr. Taylor Francois, walked away from that kind of performative marketing and rebuilt her agency around Substack for business, and the numbers she shared are incredible.

Her clients are turning 32 out of every 100 subscribers into customers, and half of those become high ticket clients spending $10,000 or more. Some of her students have hit $100,000 a month with fewer than 200 subscribers, and most of her own buyers say yes within 7 days of first reading her newsletter.

If you want premium clients who make decisions quickly, you'll want to hear what Taylor thinks most people get wrong about Substack.

1. How can you step away from performative marketing?
2. How can Substack help you bring in high ticket clients within a few days?
3. How to find your niche on Substack when you're starting from zero?
4. What does it look like to grow a high ticket business without giving up time with your family?

• Come say hi on Instagram│LinkedIn│Website
• She Sets The Standard
• The Debrief Telegram Group

• Substack: solomillions.substack.com
• Instagram: @therealtaylorfrancois
• Agency: www.fullcircleflow.com
• Production Studio: https://mainstagenetwork.com/

• SSTS Series

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

I have been a loyal Nails Inc customer for as long as I can remember, saving every penny, so sitting down with founder Thea Green felt like a full-circle moment.

Thea brought branded nail bars to the UK after seeing gritty, unbranded salons in the US and asking what they'd look like if they were beautiful, which is premium positioning at its most practical. Now she leads business innovation on her second brand, at a time when you can launch in days and research anything in seconds. That speed has a cost, and Thea is honest about the rabbit holes she's fallen down herself.

We talk about what it really takes to build a brand when everyone is looking at the same numbers, the brand differentiation strategy that sometimes means doing the opposite of the data, and the one thing about leadership that took her until 50 to feel.

1. How Thea spotted the gap in the market that became Nails Inc, using skills from her magazine days
2. Turning a commodity product into a luxury brand women queue up for
3. What has changed in brand building since 1999, and what never will
4. When to do the opposite of the data, and how Thea predicted the body care boom

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram Group

1. IG: @theanailsinc AND @nailsinc
2. Website: https://nailsinc.com/blogs/articles/meet-the-founder
3. LinkedIn: https://www.linkedin.com/in/thea-green-mbe-511a2424/

1. SSTS Series

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

Most female founders are building their entire brand visibility on a platform they don't own. I don't want you to make that same mistake so let's change that.

Today, I'm bringing on Aly Johnson, brand visibility strategist who is helping women build brand visibility across their entire ecosystem rather than relying on a single platform. She also gets into AI brand visibility and what it takes to be the business that shows up when someone asks ChatGPT or Google for a recommendation in your space. And she doesn't just talk theory, a coach she knows lost her 6-figure business overnight to a community violation, with no website or brand SEO strategy to fall back on.

This one's for every founder who knows they should be more visible but isn't sure where to start.

1. Why is posting more on Instagram actually stalling your brand visibility?
2. What does a full brand visibility ecosystem look like beyond social media?
3. How AI brand visibility is changing the way potential clients discover you?
4. How brand SEO keeps working for you long after you hit publish?
5. What is the easiest way to audit your online presence?

1. Come say hi on Instagram│LinkedIn│Website
2. The Debrief Telegram Group

1. Website: https://shesapeach.com/
2. Instagram: @shesapeach.co
3. The Spark (£33 entry offer into Aly’s world)

Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard