エピソード

  • CONCLUSION

    CONCLUSION
    2025/02/22
    CHAPTER CONCLUSION Inspiration is perishable We all have ideas. Ideas are immortal. They last forever. What doesn't last forever is inspiration. Inspiration is like fresh fruit or milk: It has an expiration date.
    続きを読む 一部表示
    4 分
  • CULTURE

    CULTURE
    2025/02/21
    CHAPTER CULTURE You don't create a culture Instant cultures are artificial cultures. They're big bangs made of mission statements, declarations, and rules. They are obvious, ugly, and plastic. Artificial culture is paint. Real culture is patina.
    続きを読む 一部表示
    26 分
  • DAMAGE CONTROL

    DAMAGE CONTROL
    2025/02/20
    CHAPTER DAMAGE CONTROL Own your bad news When something goes wrong, someone is going to tell the story. You'll be better off if it's you. Otherwise, you create an opportunity for rumors, hearsay, and false information to spread.
    続きを読む 一部表示
    12 分
  • HIRING

    HIRING
    2025/02/19
    CHAPTER HIRING Do it yourself first Never hire anyone to do a job until you've tried to do it yourself first. That way, you'll understand the nature of the work.
    続きを読む 一部表示
    23 分
  • PROMOTION

    PROMOTION
    2025/02/18
    CHAPTER PROMOTION Welcome obscurity No one knows who you are right now. And that's just fine. Being obscure is a great position to be in. Be happy you're in the shadows.
    続きを読む 一部表示
    26 分
  • EVOLUTION

    EVOLUTION
    2025/02/17
    CHAPTER EVOLUTION Say no by default If I'd listened to customers, I'd have given them a faster horse. --HENRY FORD
    続きを読む 一部表示
    17 分
  • COMPETITORS

    COMPETITORS
    2025/02/16
    CHAPTER COMPETITORS Don't copy Sometimes copying can be part of the learning process, like when you see an art student replicating a painting in a museum or a drummer playing along to John Bonham's solo on Led Zeppelin's "Moby Dick."
    続きを読む 一部表示
    11 分
  • PRODUCTIVITY

    PRODUCTIVITY
    2025/02/15
    CHAPTER PRODUCTIVITY Illusions of agreement The business world is littered with dead documents that do nothing but waste people's time. Reports no one reads, diagrams no one looks at, and specs that never resemble the finished product. These things take forever to make but only seconds to forget.
    続きを読む 一部表示
    37 分