How do you sell confidently without sounding pushy or salesy?

In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Mark Kempf, the mind behind the “Quoin Principle” and author of Unfurl Your Sales.

With over 40 years of experience in insurance sales, Mark breaks down a slow-paced, respectful, and trust-first sales approach designed for today's buyers—especially suited for startups and solopreneurs who feel overwhelmed by high-pressure tactics.

You’ll hear how:

• The Quoin Principle can help you structure natural sales conversations.
• To make testimonial letters your best sales tool—without sounding scripted.
• Slower, intentional selling builds stronger client relationships and longer-term wins.

Whether you’re just getting started or looking to reinvent your sales approach, Mark brings timeless strategies for building trust and closing sales with grace.

🔗 Resources & Links:

• Connect with Mark Kempf on LinkedIn: Mark Kempf
• Get his book Unfurl Your Sales: Unfurl Your Sales
• Watch this episode on YouTube: Revolutionize Your Sales Strategy

📩 Got questions or want to connect? Email us at info@kreativinsight.com

🎯 Ready to take action?

• Watch the YouTube episode for deeper insight and practical examples.
• Connect with Mark Kempf to start rethinking your sales today.
• Join our next East Trade Winds Tuesday event (8–9 AM EST) for more conversations like this with top business leaders.
  ➡️ Register Here

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.