Revisiting Starbucks' Brand Dilemma
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Revisiting Starbucks' Brand Dilemma
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As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, starting with Starbucks.
In this episode of "We Fixed It, You're Welcome," the hosts tackle the challenges facing Starbucks. They discuss the coffee giant's identity crisis, balancing efficiency with community, and navigating recent controversies.
The conversation explores Starbucks' competitors, loyalty programs, and the impact of cancel culture. The hosts propose a hybrid model, suggesting Starbucks create two distinct experiences: Starbucks Express for quick service and Starbucks Lounge for a community-focused atmosphere.
They emphasize the importance of data-driven decision-making, gamification of loyalty programs, and tailoring experiences to different locations. The episode concludes with recommendations for Starbucks to lean into its loyalty program, expand it, and separate locations based on customer needs.
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