『Revenue Science | Business Growth and GTM Marketing Strategy』のカバーアート

Revenue Science | Business Growth and GTM Marketing Strategy

Revenue Science | Business Growth and GTM Marketing Strategy

著者: Rich M. Smith Growth Studio
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Revenue Science with Rich M. Smith delivers expert insights on business growth, startup growth, and marketing strategy for CEOs and founders. Hosted by an award-winning CMO, keynote speaker and investor, this podcast provides executive leadership and founder advice with evidence-based tactics. Cut through the jargon and discover smart, proven growth strategies designed to accelerate your company's success.Rich M. Smith Growth Studio マーケティング マーケティング・セールス 経済学
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  • The Problem Isn't What You Think It Is" with Doland White
    2026/09/08

    Most leaders think they have a sales problem, a structure problem, or a people problem — when what they actually have is a trust problem.

    In this episode, I sit down with Doland White, who spent three decades climbing the ranks in software — from COO to President to CEO — before turning his attention to advising the next generation of leaders. He distilled what he learned into Lead with Confidence, built around four interlocking pillars: trust and autonomy, communication and transparency, growth and innovation, and accountability.

    We dig into:

    → Why trust — not strategy or structure — is the hardest thing for leaders to master, and why it has to start with trusting yourself first

    → How well-meaning leaders accidentally make their organizations dependent on them, and the warning signs you've become the bottleneck

    → The real, measurable cost of low trust (hint: check your churn rate, not your spreadsheet)

    → The cognitive biases — especially confirmation bias — that quietly sabotage good decision-making

    If you've ever wondered whether you're leading your team or just managing them, this one will change how you think about the difference.

    #Leadership #Trust #ExecutiveCoaching #RevenueScience

    Connect with Doland White: dolandwhite.com

    Connect with me: richmsmith.com

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    1 時間 5 分
  • Where Growth Actually Breaks (It's Not Where You Think) with Debra Bowers
    2026/09/02

    Most CEOs assume a growth problem is a sales problem — but Debra Bowers has spent decades proving that's almost never where the real break is.

    Debra is the founder of The Growth Vanguard and Hexagon Media, a marketing-focused agency, with over three decades in corporate marketing and agency work. She's built a reputation for diagnosing exactly where a company's growth cycle is breaking down — often finding the real issue buried in operations, culture, or a frontline team that never knew it was part of the sales process. She also hosts her own podcast, Deals with Heels, covering entrepreneurship and leadership through a female lens.

    In this episode, we get into:

    → Why "branding isn't marketing" — and the difference between visibility and actual demand

    → The myth of the rock-star salesperson, and why a great rep in a broken process will just break the process

    → A real story of an HVAC company whose #1 technician had no idea he was quietly capping their growth

    → Why sustainable growth depends on existing customers more than new acquisition

    → What separates leaders who get real buy-in from leaders who just get compliance

    → The "founder-led business trap" — and how to scale yourself alongside your company

    If you've ever felt like everything in your marketing is working and your growth still isn't moving, this conversation will show you where to actually look.

    Connect with Debra Bowers: thegrowthvanguard.com

    #RevenueScience #GrowthStrategy #DemandGeneration #LeadershipAlignment #B2BMarketing

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    1 時間 13 分
  • Turning $15 a Week Into a Multi-Million Dollar Retirement Account with Philip Barrar
    2026/08/25

    I sit down with Phil Barrett, founder and CEO of Future Money, a fintech platform helping American families build generational wealth for their kids using tax-advantaged accounts like custodial Roth IRAs, 529s, UTMAs, and the newly created 530A "Trump account".

    Phil previously built and sold Mocha, a roundup-to-invest platform, delivering investors a 39–89% annualized return before turning his focus to family wealth building.

    Phil breaks down why financial decisions are far more emotional than rational, how Future Money engineered its onboarding funnel to fight "silent churn" before it starts, why he's obsessed with CAC payback period and lifetime value over vanity growth metrics, and why raising capital comes down more to luck and timing than to a great pitch — even after a $65 million exit.

    We also get into how AI is about to rewrite distribution in financial services, and the decision-making framework Phil uses to balance data with intuition.

    If you've ever wondered how compounding actually plays out over 18 years, or want a clear breakdown of the new tax-advantaged accounts available for your own kids, this episode is packed with it.

    Connect with Phil Barrett: https://www.futuremoney.co/

    Connect with Rich M Smith: https://richmsmith.com/

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    51 分
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