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  • Harry Hardman-Artificial Intelligence and Sales Effectiveness

    Harry Hardman-Artificial Intelligence and Sales Effectiveness
    2021/06/30
    What if you could make sure your sales reps are talking with prospects about relevant topics? Today’s guest shares how artificial intelligence is changing the game of sales by making conversations more relevant. Harry Hardman is the Senior Vice President of Sales at Sales Talk Technologies, a company that helps sellers maximize their effectiveness through conversational intelligence and sales effectiveness. He’ll share how artificial intelligence empowers sales development reps to say the right thing to the right prospects. We’ll explore the power of AI to make salespeople and marketing teams more efficient and effective. Today’s topic is at the front lines of innovation and revenue growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • Bill Poole-An Integrator’s Perspective on Revenue Growth

    Bill Poole-An Integrator’s Perspective on Revenue Growth
    2021/06/23
    If you run your business with the Entrepreneur’s Operating System presented in the book, Traction, you are going to enjoy this conversation with an integrator. Even if you don’t use EOS, you’ll appreciate our guest’s perspective on how to make revenue growth consistent and predictable. Our guest for this episode is Bill Poole. He is my business partner at Convergo, a team that helps entrepreneurial companies develop and execute plans to accelerate revenue growth. Bill and I run our business using the Entrepreneurial Operating System outlined in the book, Traction by Gino Wickman. In this model, our business has two core leadership positions: visionary and integrator. As the visionary, I’m looking toward the future, developing new business models, and building alliances. As the integrator, Bill is less concerned about the future and more aware of what’s happening today. His role is critical for execution. Today, Bill is going to share how he thinks about revenue growth from the perspective of an integrator. Whether or not you use the EOS system to run your business, I think you’re going to get a lot from this conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 分
  • Nigel Green & Larry Levine-Pivoting for the Reopening

    Nigel Green & Larry Levine-Pivoting for the Reopening
    2021/06/16
    With many economies reopening, sales and marketing professionals need to strategically adjust their approach. Today's guests, Larry Levine and Nigel Green believe that companies need to consider their approach rather than going back to what they did before the pandemic. You'll enjoy this provocative discussion recording on-site at the Outbound Conference. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分
  • Darrell Amy A Framework to Align Sales & Marketing

    Darrell Amy A Framework to Align Sales & Marketing
    2021/06/09
    How do you align sales and marketing? You need a framework! Today I share how the Revenue Growth Engine Framework can help you get sales and marketing aligned to drive results. Companies that want to create sustainable revenue growth need to align marketing and sales. How do you do this? Today, I’ll share how the Revenue Growth Engine can be applied as a framework to align sales and marketing. We’ll be joining a session I shared at the recent Sales and Marketing Alignment Challenge. You’ll discover practical ways to get sales and marketing working together to drive net-new business and cross-sell more to ideal clients. To follow along, you may want to download the Revenue Growth Engine model. Just text the word revenue to 21000 to get a printable copy along with other resources. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    34 分
  • Dasha Kroshkina-The Community Is the Product

    Dasha Kroshkina-The Community Is the Product
    2021/06/02
    How do you successfully launch into five new international markets during a pandemic? What if the key is building a community? How could this apply to you and your business? Today we’re going to hear from Forbes 30 under 30 in Russia winner, Dasha Kroshkina. She shares how she is starting and scaling businesses using community. Dasha believes that the way to launch and scale a business is through creating community. She shares how she built communities to launch StudyFree in five international markets during the pandemic. You’ll learn why she believes that the community IS the product. You’ll also discover best practices for launching and scaling a community. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 分
  • C. Lee Smith-How Sales Reps Can Build Credibility

    C. Lee Smith-How Sales Reps Can Build Credibility
    2021/05/26
    In order to drive revenue sales reps need to quickly build credibility with prospects and clients. Today’s guest, C. Lee Smith coaches us on strategies to build credibility to maximize sales.  Lee is the author of SalesCred: How Buyers Qualify Sellers. You’ll get a window into what buyers are thinking and how you can position yourself to succeed. Lee offers great of actionable strategies that you can use. So, grab a pen and a notepad and get ready to learn from Lee after a word from our partners. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 分
  • Simon Severino-Grow Faster with Strategy Sprints

    Simon Severino-Grow Faster with Strategy Sprints
    2021/05/19
    Strategy is useless without execution. Today’s guest, Simon Severino, believes that companies can get more done and drive more revenue by looking at business in 90-day sprints. Get ready to be inspired and challenged as Simon shares his strategy sprint methodology. He believes that companies should look at their revenue operations as a series of 90-day sprints. He’ll share how he advises companies to execute over 90 days with 12 weekly sprints and 3 core metrics. You’ll learn about the daily, weekly, and monthly habits that drive success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • Carla Johnson-Innovating an Amazing Customer Experience

    Carla Johnson-Innovating an Amazing Customer Experience
    2021/05/12
    I'm becoming more and more convinced that one of the most powerful ways to drive revenue is by strategically improving your customer experience. Today we talk with one of my favorite thought leaders, Carla Johnson. She’s the author of Experiences, The 7th Era of Marketing, a playbook for creating a meaningful client experience. She’s also the author of a new book coming out in June, Re:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. This conversation brings a fresh perspective to how we can think about client experience as a driver of growth. You’ll learn how you can differentiate, add value, and drive revenue by improving the customer experience. We discuss the power of stories as components of the experience. We’ll also explore the power of innovation to create value. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 分