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Join Alison Abel as she sits down with Craig Green, a seasoned community engagement lead, to explore the evolving role of community engagement in retirement villages. Discover how Craig's innovative approaches have kept residents connected with their local communities and maintained vibrant village identities.

Key Points:

Craig's journey into community engagement and its significance in the retirement sector. The definition and importance of community engagement in modern retirement villages. Strategies for maintaining connections between residents and the local community. Insights into successful community engagement initiatives and their impact.

Guest: Craig Green - Former Community Engagement Lead at Aveo

Chapters

00:00
Introduction to Community Engagement

02:57
Defining Community Engagement in Retirement Living

06:02
Innovative Initiatives in Community Engagement

08:40
Internal vs External Engagement

11:54
Starting a Community Engagement Role

14:53
Using Data to Shape Engagement Strategies

17:52
Small Tweaks, Big Impacts

20:35
Community Engagement and Mental Health

23:42
Feedback on Community Engagement Initiatives

26:47
The Role of Technology in Engagement

29:43
Lessons Learned and Future Aspirations

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summary

In this episode of Retire Talk, Alison Abel interviews Anne Lewis, the National Salesperson of the Year, who shares her journey in the retirement living sector. Anne discusses the importance of understanding customer needs, building trust, and the unique project at St. Clare Retirement Living Precinct, Kew. She emphasizes the role of technology and AI in sales, the significance of team collaboration, and her personal reflections on winning the award. Anne also provides valuable advice for new salespeople and discusses strategies for overcoming objections and managing burnout in the industry.

Takeaways

• Selling retirement living is about creating trust and easing fears.
• Understanding customer needs through research is crucial for project success.
• Emotional connection plays a significant role in sales.
• Building a strong referral network can lead to higher sales rates.
• Empathetic listening is essential for understanding client motivations.
• Technology can enhance the sales process but should not replace authenticity.
• Collaboration within the team leads to better outcomes.
• Winning awards is a reflection of teamwork and collaboration.
• The retirement living industry offers rewarding career opportunities.
• Salespeople should believe in their product and be confident in their knowledge.

Support

Hey, if this episode of Retire Talk sparked something in you, I’d love your support to keep the conversation going. Producing a podcast takes time, energy and heart—so if you’ve found value in our chats, consider buying us a coffee at

https://www.buymeacoffee.com/retiretalk

Your generosity means I can keep booking amazing industry colleagues, digging into the insights you crave, and helping you build the communities our residents want to move into. Every contribution, no matter the size, keeps Retire Talk firing on all cylinders. Thanks for being part of the journey, let’s make every chapter count. 🙌🏻. Any donation is greatly appreciated. As a way of saying thank you. If you are able to support through a donation of your choice, we will do a call out to your business in the next Retire Talk episode.

Chapters

00:00
Celebrating Success: National Salesperson of the Year

01:57
Career Journey: From Research to Retirement Living

03:46
Unique Projects: Sinclair Village Q's Vision and Challenges

06:09
Building Emotional Connections in Sales

06:44
Sales Process: Structure Meets Authenticity

08:31
Embracing Technology: AI in Retirement Living

11:19
New Chapter

12:55
Reflections on Winning: Personal Growth and Teamwork

18:24
The Heart of Sales in Retirement Living

18:49
Empathetic Listening: The Key to Sales Success

20:12
The Journey of Selling Retirement Living

21:20
Overcoming Objections with Authenticity

23:17
The Importance of Practical Marketing

26:33
Managing Burnout in a High-Demand Environment

28:01
Future Goals and Challenges in Retirement Living

30:13
Advice for Newcomers to the Industry

31:04
Retire Talk Podcast Master Music.mp3

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Are we stuck saying the same things in Retirement Living marketing? "Redefining Retirement." "The lifestyle you deserve." Sound familiar?

In this episode, Ali unpacks why these overused phrases are falling flat, and what to do instead. Drawing on 15+ years in Retirement Living project sales, Ali shares the marketing approaches that she has seen from the sales front that actually connect, convert, and compel action.

Expect real-life examples, the thinking behind emotional marketing, and a call to break free from playing it safe. If you're in sales, marketing, or development in the sector, this is the shake-up you didn’t know you needed.

Why “white noise” messaging is costing you leads

The one story that outperformed the lifestyle pages
How to lead with empathy, not ego

This episode isn’t about fluff. It’s about resonance.

#Anglicare #BronwynWhite #Villages.com.au

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