Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang
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Rethinking Marketing Metrics: How to Make Smarter Decisions w/ Connie Wang
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Marketing teams track more metrics than ever, but which ones actually matter? Connie Wang - data analyst, ex-PhD researcher, and one of the sharpest minds in measurement strategy - helps us cut through the noise. Learn how to avoid common analytics traps, choose better metrics, and make decisions with confidence.
This episode is a must-listen for marketers who want to sharpen their measurement skills and make data actually useful.
00:00 – Welcome to the Data Deep Dive
11:56 – Pitfall #1: How to identify signal vs. noise in your metrics
38:05 – Pitfall #2: You’re not thinking hard enough about your metrics
47:07 – Pitfall #3: Choosing quantity over quality
49:22 – Advice: Start with decisions you will make
56:00 – Conclusion: Keep It Simple, Stay Curious
🔗 Connect with Connie on LinkedIn
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