In this episode of Skin Anarchy, host Dr. Ekta dives into the future of fragrance with the founders of iRomaScents, Avner Gal and Erin Berry, and celebrated perfumer Veronique Gabai. Together, they explore how artificial intelligence is transforming the way we discover and connect with scent—bringing personalization and clarity to an industry long defined by overwhelm and subjectivity.

Avner and Erin share the origin story of iRomaScents, a platform designed to make fragrance discovery intuitive, accessible, and data-driven. What began as a dream to integrate scent into immersive experiences evolved into a cutting-edge solution to one of beauty’s most frustrating problems: finding your perfect perfume. The result is an AI-powered “wizard” that uses lifestyle cues and emotional patterns—like your favorite colors or songs—to guide users to scent profiles they’ll actually love.

Veronique Gabai lends her industry insight to explain how this technology enhances, rather than replaces, the emotional artistry of perfumery. With scent linked so deeply to our reptilian brain, she explains, it's no wonder we struggle to articulate preferences—iRomaScents helps bridge that gap by refining, not replacing, human instinct.

If you’ve ever felt overwhelmed by a perfume counter or struggled to put your preferences into words, this episode offers a glimpse into a smarter, more intuitive future. Tune in to learn how iRomaScents is reshaping fragrance discovery—one personalized algorithm at a time.

CHAPTERS:

(0:00) Introduction to the Episode and iRomaScents

(1:10) The Concept Behind iRomaScents and Integrating AI into Fragrance

(3:04) Avner’s Journey from Engineering to Fragrance

(4:38) Erin’s Perspective on the Challenges of Choosing Fragrance

(7:05) Veronique’s Take on the Future of the Fragrance Industry

(9:34) The Power of AI in Personalizing Fragrance Selection

(12:05) Creating the AI Algorithm and Observing Consumer Behavior

(15:23) How AI Helps Narrow Down Fragrance Preferences

(21:13) Veronique’s Advice on Connecting with Fragrance and Closing Thoughts

To learn more about iRomaScents, visit their website and social media, or to learn more about Vernoique Gabai, visit her website and social media.

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