Takeaways
- Singles' Day started as an informal celebration for singles in China.
- Alibaba transformed Singles' Day into a massive shopping event in 2009.
- The festival now surpasses Black Friday and Cyber Monday in sales.
- Consumer behavior is shifting toward value-add promotions, not just discounts.
- Outdoor sportswear saw a 70% increase in sales during Singles' Day 2024.
- Engagement metrics are becoming more important than gross merchandise value.
- Logistics and supply chain management are critical for Singles' Day success.
- The festival's influence is spreading to Southeast Asia and beyond.
- Brands need to prepare early and differentiate their offerings.
- Monitoring consumer sentiment is key for predicting sales outcomes.
Chapters
00:00 This Week in Research: New Reports and Data
02:14 The Evolution of Singles' Day: From Celebration to Shopping Bonanza
04:44 Recent Trends and Spending Patterns During Singles' Day
09:05 Shifts in Consumer Behavior and Preferences
13:15 Looking Ahead: Expectations for Singles' Day 2025
18:10 Global Influence of Singles' Day Beyond China
22:25 Final Thoughts and Key Takeaways for Brands
Dive into our comprehensive insights with the new research report: How Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to Know
This report is available exclusively for Coresight Research premium subscribers. To become a premium subscriber, email contactus@coresight.com.