How has the role of market research evolved from being an order taker function to a strategic thought leader?

Join Cynthia Harris as she sits down with Karin O'Neill, Senior Vice President at Ipsos, to explore the dynamic changes in qualitative research. Karin reflects on the journey to becoming a strategic thought leader in the insights industry. Together, they discuss the challenges and opportunities brought by new technologies like Generative AI and how the human element remains indispensable. If you're curious about the future of research and its role in shaping business strategies, this episode is a must-listen!

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

What happens when bold storytelling meets sharp strategy—and the data that connects them?

In this premiere episode, Cynthia Harris, founder of 8:28 Insights, sits down with Donovan Triplett, Strategy Director at Wieden+Kennedy, to explore the emotional nuance behind great creative work, the evolving role of data, and the power of centering marginalized voices in brand storytelling. From agency-client tensions to rethinking what makes an insight truly useful, this conversation pulls back the curtain on the real dynamics behind iconic campaigns. If you care about creativity, authenticity, and human connection in marketing, this is where it starts.

Your peek behind the curtain of the insights industry starts here. Enjoy this episode of Research Revealed!

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🎧 New episodes released bi-weekly on Tuesdays.

💡 Get to know Cynthia Harris more by following her on on LinkedIn.

🌐 Learn more at Research-Revealed.com

🌐 Learn more about 8:28 Insights at 828insights.com.

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Episode created and produced by Cynthia Harris and Emily Byrski of 8:28 Insights.

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.

Welcome to Research Revealed—the podcast where we get real about the gray areas of market research and marketing strategy.

Hosted by Cynthia Harris, founder of 8:28 Insights, this trailer sets the tone for a series that’s honest, human, and full of insight.

Stay tuned in for a preview of what’s to come: bold conversations, behind-the-scenes truths, and the people shaping the future of the insights industry.

www.Research-Revealed.com

🎵 Opening music created by friends of the 8:28 Insights Collective, Swoope and Natalie Lauren Sims.