Own Your Story – Or Someone Else Will

If you don’t control your narrative, the world will do it for you - and you might not like their version. In this episode, we explore the power of perception, from Taylor Swift and Tesla to Ed Miliband and Robert Downey Jr. Learn how to build a story that sticks, own your “why”, and reshape how others see you - before it’s too late.

We also dive into psychological principles such as Narrative Identity Theory, the Peak-End Rule, and the Illusory Truth Effect — and wrap up with a practical challenge to help you take control of your personal story.

🎙️ Follow for more sharp takes on reputation, influence and perception.

Welcome to Reputation Rewrite: Less Spin, More Substance – a podcast lecture series about how to build trust, recraft your image, and show up better in life and work. I’m Mark Di-Toro. In this series of short 15 minute sessions, I’ll share lessons from nearly 20 years working in PR, business and reputation strategy – with stories, psychology, and practical rules you can use straight away.

Over my career I've worked with some of the most impressive and successful businesses and individuals. I'm here to share some of those nuggets with you.

This episode gives you a flavour of what’s coming.

To see more, like, subscribe and follow along on YouTube at youtube.com/@markdi-toro and Instagram @mdtmenow.

If you want..

Remember: Less spin, more substance.