Own Your Own Path

👉 Ready to break into medical sales? Go to https://www.reppath.com and schedule your 1-on-1 call with Joe Licata today. Spots fill fast!

From Biology Major to Pharmaceutical Sales Leader: The Grit, Hustle, and Strategy Behind Ryan Consal’s Journey

In this powerhouse episode of the RepPath Leadership Podcast, host Joe Licata sits down with Ryan Consal a respected leader, mentor, and rising voice in medical sales, to uncover the real-world tactics that helped him go from broke biology grad to high-performing industry rep.

Whether you're trying to break into med sales or you're already in the field and looking to stand out, this conversation is loaded with the kind of no-fluff, practical wisdom you won’t get in a classroom.

🔹 How Ryan went on 100+ interviews before landing his first role 🔹 Why networking, proactive outreach, and urgency are the new secret weapons 🔹 How to move from “just a vendor” to a true partner reps & physicians trust 🔹 Creative strategies for getting access in a post-COVID world 🔹 Tips on handling rejection, balancing corporate pressure, and winning with VALUE 🔹 The power of education, storytelling, and AI to accelerate your career 🔹 How to dominate the first 90 days of a new drug launch 🔹 Why success in this industry starts with being a good person

💡 This episode isn’t just a pep talk it’s a blueprint. If you’re serious about making it in this space, listen closely, take notes, and take action.

🔔 Subscribe to the channel: Unfiltered Medical Sales Coaching 🎙️ New episodes drop every Monday & Wednesday at 3 PM EST

👇 Drop your questions in the comments or DM Joe directly.

#RepPathPodcast #MedicalSales #BreakIntoMedSales #MedicalDeviceSales #PharmaSales #SalesTraining #JoeLicata #UnfilteredMedicalSalesCoaching #CareerTips #SalesLeadership #RepLife

Own Your Own Development

🎯 Ready to Break Into Medical Sales? Visit RepPath.com and Schedule Your One-on-One Call with Joe Licata Today. Spots Are Limited—Start Your Journey to the Top Now!

Mastering the Complex Medical Sales Cycle: IDNs, GPOs, and Long-Term Wins

Welcome back to the RepPath Podcast with Joe Licata—your unfiltered guide to breaking into, surviving, and thriving in medical sales. In this episode, Joe goes deep into one of the most misunderstood—and career-defining—aspects of the industry: selling to Integrated Delivery Networks (IDNs) and Group Purchasing Organizations (GPOs).

Whether you're a seasoned rep expanding into hospital-based sales, or you're trying to pivot into capital equipment roles, this episode is a MUST-WATCH masterclass. Joe breaks down the entire sales cycle step-by-step, including:

✅ What GPOs and IDNs actually do ✅ Why this path is so hard—but also so lucrative ✅ How to find and equip the right “champion” inside the hospital ✅ The value analysis committee process ✅ Tiered pricing, contract strategies, and renewal best practices ✅ Avoiding time-wasting mistakes with the wrong stakeholders ✅ Real-world Q&A on selling against entrenched competitors

No fluff. No sugarcoating. Just decades of hard-earned insight from someone who’s been in the trenches.

Whether you're closing your first VAC approval or trying to rescue a stalled hospital deal, this episode will give you the edge you need.

👊 Subscribe to “Unfiltered Medical Sales Coaching” for Weekly Live Trainings & Podcast Drops 🧠 Want to go deeper? Learn about the RepPath Academy, and get elite-level coaching and exclusive content at RepPath.com 📧 For coaching inquiries, email Joe@reppath.com

#MedicalSales #GPO #IDN #HospitalSales #MedicalDeviceSales #RepPathPodcast #JoeLicata #SalesTraining #HealthcareSales #RepLife #MedSales #B2BSales #VACCommittee #ComplexSales #SalesCoaching #PharmaSales #CareerGrowth

Own Your Own Career Ready to go from “just a rep” to a true medical sales leader? In this episode of the RepPath Podcast, Joe Licata sits down with Kelly Cone—medical sales veteran and ambassador at Medical Sales College—to unpack the real path to YES in high-stakes sales.

🔥 Learn:

How to build trust with every player in the OR What truly sets top reps apart from vendors The mindset that lands multi-million dollar deals How to stay in the game when deals fall through If you're breaking into medical sales or ready to step up into capital equipment sales—this is your playbook.

👉 Watch now: https://youtu.be/Wkr8mj5Ix8U 🎯 Want to break into medical sales? Schedule your 1:1 call with Joe at https://reppath.com

#MedicalSales #RepPathPodcast #SalesLeadership #CapitalSales #CareerGrowth #ORSales #MedDevice