『Remarkable Content with Ian Faison』のカバーアート

Remarkable Content with Ian Faison

Remarkable Content with Ian Faison

著者： Caspian Studios Ian Faison
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Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.Caspian Studios マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics)

    You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics)
    2026/06/09
    What if your most loyal customers were doing your marketing for you? Taylor Swift doesn’t just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They tell everyone. Phyllis Rothschild, CMO of Pete & Gerry’s Organics, joins us to unpack what B2B marketers can learn from Taylor Swift’s Easter egg playbook — and what it has to do with selling eggs. Together, we dig into why superfans are worth more than mass reach, how to simplify a hopelessly confusing category, and why the best marketing in the world still can’t beat getting someone to actually taste the product. About our guest, Phyllis Rothschild Phyllis Rothschild is CMO at Pete & Gerry’s Organics, the maker of Pete & Gerry’s and Nellie’s Free Range eggs. With a career spanning brand and consumer marketing, she brings a rare mix of storytelling instinct and category expertise to one of the most crowded shelves in the grocery store — and has strong opinions about yolk color. What B2B Marketers Can Learn From Taylor Swift’s Easter Eggs Make your superfans do the work for you. Maybe 1% of Taylor Swift’s listeners hunt for Easter eggs. But those fans amplify everything — they find the clues, post the theories, and bring the rest of the world along. Ian’s takeaway: “The smallest number that you can make ecstatic is probably a better way to do it — because those people tell their friends.” Phyllis connects it directly to Pete & Gerry’s: “The circle back is the fact that they’re doing the work for her — because they all get so engaged and so invested in the story that they then wanna retell it.” Design for the diehard first. The rest will follow. The experience is the marketing. Going to a Taylor Swift concert isn’t just about the music — it’s euphoric. The friendship bracelets, the staging, the crowd. Phyllis draws the direct line: “That’s the kind of feeling you want when someone experiences your brand or your product. You don’t want it to just be transactional. You want them to say, ‘The overall experience is what keeps me coming back for more.’” For Pete & Gerry’s, that means showing the amber yolk oozing onto the plate — not listing certifications. Make people feel something before you make them think something. One clear claim beats a PhD’s worth of education. The egg aisle is a case study in how to confuse a customer into paralysis. Cage-free. Free-range. Pasture-raised. Organic. Farm-fresh. Phyllis is blunt: “You don’t wanna have to have a PhD in egg science to make your weekly purchase.” Her approach: pick the one insight that matters and hammer it. “We just need one claim to get people to say ‘free-range means they go outside.’ And then that’s it.” The lesson for any crowded B2B category: the brand that educates the market doesn’t always win. The brand that owns one simple truth does. “Taylor Swift’s eras are like campaigns — they’re all different, but they all ladder up into the same brand story. You can reinvent yourself, evolve, tap into new tools and mechanisms, but you still need to stay true to who you are as a brand and what got you to where you are.” — Phyllis Rothschild Time Stamps [1:22] Meet Phyllis Rothschild, CMO of Pete & Gerry's Organics [1:45] Why Taylor Swift? Storytelling, Easter Eggs, and a Lifelong Fan [5:09] The Egg Break: Favorite Egg Dishes and the Best Hard-Boiled Hack [10:44] What Are Taylor Swift's Easter Eggs, and Why Do They Work? [17:32] Marketing Lesson #1: Make Your Super Fans Do the Work for You [22:25] Marketing Lesson #2: Show the Yolk - Product Experience Over Product Claims [26:22] The Egg Aisle Problem: Simplifying a Confusing Category [30:52] Marketing Lesson #3: Trial Is Everything - Getting Them to Taste It [34:50] Selling Without a Direct Customer Relationship [39:33] The Private Label Threat and How to Own Your Differentiation [44:09] Marketing Lesson #4: Eras, Campaigns, and the Common Thread [49:36] Final Thoughts: Try the Pasture-Raised Organic (The Blue Box) Links Connect with Phyllis on LinkedIn Learn more about Pete & Gerry's Organics About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    50 分
  • Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter)

    Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter)
    2026/05/19
    Have you ever seen Schitt’s Creek? No? You really need to watch it. That’s advocacy. And it’s older than marketing itself - somebody took a bite of something and said, “You gotta try this.” Jason Grunberg, CMO of Forter, didn’t watch the show until he got sick and had nothing else to do. By the time he was better, he was binge-watching instead of resting. In this episode, he breaks down what Schitt’s Creek teaches B2B marketers about pointy characters, ownable positioning, brand as a bank, and why the transformation story is the only story worth telling. Together, we dig into why “safe is not where we make really strong emotional bonds,” what the Rosebud Motel’s rebrand can teach any B2B company trying to differentiate, and why AI inflation has already made “AI” a meaningless differentiator. About our guest, Jason Grunberg Jason Grunberg is CMO at Forter, the identity intelligence platform for digital commerce. With a background spanning agency and in-house roles across B2C and B2B, he brings a rare perspective on what it means to treat every buyer as a consumer - because at the end of the day, a wrong decision costs someone their job, and nothing is more personal than that. What B2B Marketers Can Learn From Schitt’s Creek Advocacy is the root of every decision. Jason didn’t watch Schitt’s Creek because of the awards or the marketing. He watched it because people he trusted kept telling him to. His takeaway for B2B: “Advocacy has been a core part of marketing and brand forever for anything. This is coded almost into the human experience - advocacy is the root of like how we end up making decisions and choices.” Before you chase the next channel, ask whether you’re creating the conditions for your customers to tell their colleagues, “You really need to try this.” Pointy characters resonate more than representative ones. The safest instinct in B2B marketing is to round off your personas until they feel inclusive. Schitt’s Creek did the opposite - and it’s why strangers kept telling Jason the show was basically his family. Ian’s takeaway: “The more pointy you make it, the more weird, the more absurd, it actually will resonate that much better.” Stop asking whether every CIO will see themselves in your story. Make the character want something specific, and trust the audience to find themselves in it. Brand is a bank - and technology is never the real differentiator. The Rose Apothecary didn’t succeed because of its product formulas. It succeeded because of the experience, the distinctiveness, the emotional value. Jason connects it directly to his work at Forter: “Quality is replicable, at least now more so than ever. The brand has to mean something.” On technology positioning, he’s blunt: “If there’s always the push from your product team to be like, ‘This is the core differentiator,’ I’m like, ‘Cool. That is 2,000 lines of code deep. That sounds really replicable. And it doesn’t say I’m getting a raise if I buy this.’” “Safe is not where we make really strong emotional bonds. On the edges is where we do that - because on the inside, there’s a lot of edge. We’ve just been conditioned to not show it all the time.” - Jason Grunberg Time Stamps [1:25] Meet Jason Grunberg, CMO of Forter [2:17] Why Schitt’s Creek? The Show That Felt Like His Family [4:53] Jason’s Role at Forter: Decisions AI and Customer-Centric Marketing [5:56] What Is Schitt’s Creek? Character Development as a Foundation [12:11] Marketing Lesson #1: Advocacy Is Coded Into the Human Experience [15:56] Marketing Lesson #2: Pointy Characters Win — Stop Regressing to the Mean [23:14] B2B Is Still Consumer: Everyone Is a Person Making a Personal Decision [26:35] Marketing Lesson #3: Brand Experience — Rose Apothecary and the Bank Analogy [29:11] Marketing Lesson #4: The Rosebud Motel and the Power of Positioning [32:18] The Name, the Pun, and the Juxtaposition of Lowbrow and Highbrow [36:21] The Audacity of the Arc: Why Schitt’s Creek Ended on Purpose [39:07] Final Thoughts and Takeaways Links Connect with Jason on LinkedIn Learn more about Forter About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    41 分
  • What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort)

    What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort)
    2026/05/05

    Nope. Yep. Nope. Yep. Everybody got choices?

    Chipotle didn't just sell burritos - they rebuilt trust with two or three words and some really clear visuals. No freezers. No can openers. No microwaves. Just a brand that went back to its roots and dared to say one thing loudly instead of everything at once. In this episode, we dig into what B2B marketers can learn from Chipotle's "For Real" campaign with our special guest Alicia diVittorio, Head of Global Corporate Marketing at Silverfort.

    Together, we unpack why "confusion equals no sale," what it really means to take a competitive stand without being obvious about it, and why the best copy - like "Microwaves Not Welcome" - has a point of view that nobody else can own.

    About our guest, Alicia diVittorio

    Alicia diVittorio is Head of Global Corporate Marketing at Silverfort, where she oversees brand, communications, PR, analyst relations, and content marketing including web and social. With a background in both brand and comms, she brings a rare perspective on the intersection of provocative positioning and human storytelling in B2B marketing.

    What B2B Marketers Can Learn From Chipotle's "For Real" Campaign:

    Go back to your roots - that's why they fell in love with you. Chipotle didn't invent a new brand. They reminded people of the one they already had. Alicia's takeaway for B2B: "Sometimes you really have to remind yourselves of your core value and make sure that comes to the top. That's why people fell in love with you in the first place." Before you evolve your messaging, ask whether you've drifted from the thing that made you matter.

    You get one message. Use it. Chipotle's campaign works because it says one thing — real ingredients - and doesn't look back. Ian's biggest takeaway says it plainly: "You get to tell people one thing at a time. Just stop trying to tell people two things or three things or whatever. You get one message and that's it." Everything else fades. Hit your one thing and make it interesting.

    Point of view beats positioning. "Real ingredients, real flavor" could be anyone. "Microwaves Not Welcome" can only be Chipotle. Alicia connects it directly to her comms background: "If we don't have a unique point of view, no one cares. You sound like everyone else. You gotta be provocative if you want to stand out." The difference between good copy and great copy is the same as the difference between a statement and a stance.

    Quote "Confusion does not equal a sale. We just do so much in B2B and it can be extremely overwhelming. I gotta take that back to the team." - Alicia diVittorio

    Time Stamps

    [1:12] Meet Alicia diVittorio, Head of Global Corporate Marketing at Silverfort

    [2:22] Why the "For Real" Campaign: The Song, the Simplicity, the Lesson

    [4:12] What Is Chipotle's "For Real" Campaign? A Brief History

    [6:44] Going Back to Your Roots — What Chipotle Did Right

    [15:40] Competitive Positioning Without Being Gross About It

    [19:00] "Microwaves Not Welcome": The Power of a Point of View

    [22:44] Targeting Multiple Demographics With One Idea

    [26:49] The Bag Problem: Great Campaign, Missed Real Estate

    [30:13] What B2B Marketers Should Steal From Chipotle

    [43:10] Final Thoughts and Takeaways

    Links

    Connect with Alicia on LinkedIn

    Learn more about Silverfort

    About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.

    In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Meredith Gooderham, edited by Jon Goldberg, and our theme song is "Solomon" by FALAK.

    Create something remarkable. Rise above the noise.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    47 分
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