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What happens when two neighborhood moms completely reinvent themselves in midlife—and end up redefining the luxury real estate game?
This week on Live Your Extraordinary Life, I sit down with Carrie Spurlock and Allison Williams, friends turned business partners, who built Portland, Oregon’s premier boutique real estate brand—from scratch. With legal backgrounds, a flair for design, and deep community roots, they created more than a business. They created a movement.
From their start as school volunteers to building a white-glove, concierge-level real estate experience that transforms homes into modern sanctuaries, Carrie and Allison share how they leveraged friendship, creativity, and authenticity to disrupt the market. And they did it all while navigating motherhood, burnout, boundaries, and the bold decision to pursue what truly lights them up.
We go beyond business in this episode. You’ll hear the truth about partnership, the power of emotional intelligence in marketing, and how building a values-aligned life and business isn’t just possible—it’s the new standard.

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