What if the most famous energy drink in the world isn’t really about the drink at all?

Brand News: MSNBC Rebrand Flop

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Reilly Newman and Scott Saunders discuss how Red Bull turned an outsourced product into an $11.2 billion empire powered by perception, media, and culture.

What You'll Gain From This Episode:

• Why Red Bull doesn’t even manufacture its own drinks

• Pull vs Push marketing and how Red Bull used them

• How they built Red Bull Media House, F1 teams, and extreme sports into marketing machines

• The real numbers behind their 12.6 billion cans sold in 2024 and where the revenue comes from

• What founders and marketers can steal from Red Bull’s playbook to transform a small brand into a force

For founders, marketers, and brand builders: this episode shows why your product isn’t the star.... your brand is.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

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About Motif Brands: MotifBrands.com

Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.

Who is Reilly Newman?

Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.

Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.

Who is Scott Saunders?

Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.