『Rebuilding from Zero: How Loss Sparked a Brand Reinvention | #116: Alana Sparrow』のカバーアート

Rebuilding from Zero: How Loss Sparked a Brand Reinvention | #116: Alana Sparrow

Rebuilding from Zero: How Loss Sparked a Brand Reinvention | #116: Alana Sparrow

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 Alana Sparrow is a brand strategist, visual storyteller, and co-founder of The Foundry. With 35 years in branding and 25 years as a business owner, she helps leaders craft personal brands that reflect who they are and what they stand for. From executive positioning to employer branding, her experience runs deep, and her creative approach stands out.In this episode, we dive into her journey of rebuilding after personal loss, growing from 800 to over 27,000 LinkedIn connections, and using personal branding to unlock real business growth. You’ll hear practical advice on how to show up online, build trust, and create a brand with lasting impact. It’s part story, part strategy, and part creative masterclass from someone who truly walks the talk.Connect with Alana:https://www.linkedin.com/in/alanasparrow/https://www.instagram.com/alanasparrowhttps://www.thefoundrysite.com/_15/https://alanasparrow.com/Timestamps:00:00 – Why personal brands can change the world01:00 – Podcast intro and guest welcome01:23 – Alana’s background: 35 years in branding02:13 – How personal branding entered her business03:28 – The pandemic’s impact on her agency04:44 – Losing her mother and stepping back from work05:53 – Rebuilding with LinkedIn after 800 connections07:06 – How she tripled revenue in under a year08:04 – How competitors reacted during COVID09:25 – Why she doesn’t care about competition10:24 – Realising LinkedIn’s full potential11:48 – Growing 97k Instagram followers before LinkedIn13:05 – Learning LinkedIn strategy from Laura Acosta15:29 – Applying storytelling skills to the platform17:12 – Handling criticism and passive-aggressive comments18:53 – Why negative feedback is rare on LinkedIn20:45 – Dealing with AI-generated comments23:27 – Why going viral can hurt your brand25:54 – The Instagram post that gained 17k followers (and backfired)27:46 – Choosing universal topics that attract the right audience28:18 – Why she keeps showing up on LinkedIn30:12 – Long-term goals beyond social media posting31:24 – Why she’ll never outsource her content creation32:26 – Common personal branding mistakes on LinkedIn34:36 – Why experimenting without strategy can backfire36:47 – The importance of strong foundations and positioning39:38 – Why audience size doesn’t equal a healthy business40:55 – How engagement pods hurt the platform43:46 – Why quality growth matters more than quantity44:03 – Chasing sunshine and water in her free time44:34 – Her dog Junie and personal life45:30 – Why work and hobbies often blend together45:57 – Where to find Alana online46:33 – Final personal branding advice48:00 – Podcast closing and thank you Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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