"I have startup companies that come to me saying, 'I need a website!' I ask them how many times they've sold their product yet... If you don't know your sales conversation, no one else is going to know what you sell."

In this episode of Reanimated Stories, I sit down with Jessica Gruber, founder of the Buzzworks web design agency and COO of Success Champions Networking.

Jessica brings over a decade of experience to the table, sharing why your website should be your best salesperson.

And how to make sure it is actually doing its job.

We dive into the concept of building "Super, Sticky, Sweet" websites.

Jessica explains why you need to attract the right leads, keep them engaged with interactive content, and, most importantly, give them a clear call to action.

We also discuss how networking in the real world directly impacts your digital authority and SEO.

In addition find out how surrounding yourself with ideal clients in real life mirrors the process of building digital authority with backlinks and content.

And find out why Jessica thinks AI isn't replacing web designers anytime soon, but how you can use it to analyze your Google Analytics data.

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Connect with Jessica Gruber

Website: https://buzzwks.com/

YouTube: https://www.youtube.com/@JessGruber

LinkedIn: https://www.linkedin.com/in/jessica-gruber/

Success Champions Networking: https://successchampionnetworking.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger:

LinkedIn: linkedin.com/in/roger-jorns

Website: reanimationdesign.com

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00:00 Intro

00:37 Meet Jessica Gruber

01:10 Buzzworks Origin Story

03:04 Bee Rescue Tangent

06:32 Sales Talk Into Websites

08:21 Discovery Session First

09:47 Ideal Clients and Startups

11:09 Super Sticky Sweet Framework

12:55 Networking Builds Authority

16:37 Lead Magnets That Convert

20:36 Define Your Ideal Client

22:30 Where to Find Jessica

23:47 Favorite Project and AI

26:00 Outro

What if you had permission to NOT go to a meeting...?

Well, if you don't have a plan, you can!

This week I chatted with Alberto to talk about why work feels like a mess of pointless emails and long meetings.

Cool thing is he spent years as an anthropologist looking at how groups talk to each other. He says the problem is that we treat "culture" and "communication" as soft feelings instead of actual systems.

Alberto shares a rule he uses with his clients: if you cannot name the exact thing you need to walk away with, you cannot call a meeting.

Period.

If you get an invite that doesn't list a goal, you can stay at your desk.

We talk about how surgeons and pilots use checklists to stay alive, and how those same lists can save your business day.

We also talk about why most teams have no clue what they are supposed to finish each week and how a virtual assistant can help you focus on the work that actually pays the bills.

If you feel like your day is just busy work, listen to this talk.

00:00 – Intro

01:50 – Alberto’s start as a cultural anthropologist in Mexico City

03:00 – Why "soft skills" is a label that needs to go

04:30 – Lessons from a telecom joint venture in the 90s

12:15 – Why a meeting is just a production line

15:40 – The data on why teams do not know their weekly goals

19:50 – Why leaders resist the rules they make for everyone else

24:10 – The Checklist Manifesto: How lists save lives in surgery

30:15 – Swapping your to-do list for a "to-accomplish" list

32:45 – Working with virtual assistants in your own time zone

35:50 – Outro

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Connect with

Website: https://inzync.com/ https://houstondisrupt.org/

LinkedIn: http://www.linkedin.com/in/alberto-garcia-jurado-us

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger:

LinkedIn: linkedin.com/in/roger-jorns

Website: reanimationdesign.com

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If you were ever wondering what the focus of your podcast should be, this episode is for you!

I recently chatted with Greg Wasserman, the man in charge of relationships at RSS.com.

Greg spent years in media sales fighting giants like Google before moving into the audio world.

He believes life boils down to two things: time and people.

If you start a podcast just to watch a download counter, you might (and probably will) quit.

But don't worry Greg breaks down and explains why the long game wins.

His philosophy instead?

Treat your podcast as an engine to build trust.

It turns cold outreach into ninety-minute talks.

This shift changes a transaction into a partnership.

And you get to meet some awesome people!

So if you have been thinking of starting a podcast, remember this:

It's about relationships!

So if you are ready to build a podcast (or business) that lasts, you need to invest in relationships!

Check out today's podcast and connect with Greg!

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Connect with Greg

LinkedIn: https://www.linkedin.com/in/gregwasserman/

RSS.com: https://rss.com/?via=9f060f

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger:

LinkedIn: linkedin.com/in/roger-jorns

Website: reanimationdesign.com

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00:00 Intro

01:03 Guest Introduction: Meet Greg

01:30 Greg's Journey into Podcasting

02:29 The Power of Relationships in Business

07:07 Using Podcasting as a Relationship Tool

11:41 Consistency and Strategy in Podcasting

17:05 Practical Tips for Podcasting Success

23:29 The Importance of Systems and Processes

30:08 Connect with Greg

32:22 Outro