If you were ever wondering what the focus of your podcast should be, this episode is for you!

I recently chatted with Greg Wasserman, the man in charge of relationships at RSS.com.

Greg spent years in media sales fighting giants like Google before moving into the audio world.

He believes life boils down to two things: time and people.

If you start a podcast just to watch a download counter, you might (and probably will) quit.

But don't worry Greg breaks down and explains why the long game wins.

His philosophy instead?

Treat your podcast as an engine to build trust.

It turns cold outreach into ninety-minute talks.

This shift changes a transaction into a partnership.

And you get to meet some awesome people!

So if you have been thinking of starting a podcast, remember this:

It's about relationships!

So if you are ready to build a podcast (or business) that lasts, you need to invest in relationships!

Check out today's podcast and connect with Greg!

---------------

Connect with Greg

LinkedIn: https://www.linkedin.com/in/gregwasserman/

RSS.com: https://rss.com/?via=9f060f

---------------

About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger:

LinkedIn: linkedin.com/in/roger-jorns

Website: reanimationdesign.com

---------------

00:00 Intro

01:03 Guest Introduction: Meet Greg

01:30 Greg's Journey into Podcasting

02:29 The Power of Relationships in Business

07:07 Using Podcasting as a Relationship Tool

11:41 Consistency and Strategy in Podcasting

17:05 Practical Tips for Podcasting Success

23:29 The Importance of Systems and Processes

30:08 Connect with Greg

32:22 Outro